Unify
AI sales assistant software
Sales engagement software
Sales acceleration software
Sales intelligence software
Account-based analytics software
Buyer intent data providers
Marketing account intelligence software
Account-based orchestration platforms
Lead capture software
Lead intelligence software
Lead mining software
Visitor identification software
Account-based marketing software
Account-based data software
Demand generation software
Lead generation software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if Unify and its alternatives fit your requirements.
$1,000 per month
Free Trial unavailableFree version unavailable
Small
Medium
Large
-
What is Unify
Unify is a B2B go-to-market data and workflow product that identifies website visitors and in-market accounts, then routes those signals into sales and marketing workflows. It is used by revenue teams to prioritize outreach, enrich leads/accounts, and coordinate account-based motions across inbound and outbound channels. The product typically combines visitor identification, intent signals, and enrichment with integrations to common CRM and sales engagement systems. It is positioned for teams that want account-level visibility and orchestration rather than a standalone CRM.
Account-level intent visibility
Unify focuses on turning anonymous and semi-anonymous web activity into account-level signals that sales and marketing can act on. This supports prioritization of outreach based on observed engagement rather than only form fills. It fits account-based workflows where multiple stakeholders interact before a lead is created. The emphasis on account context can reduce reliance on manual research across separate tools.
Workflow and routing automation
The product is designed to push identified accounts/leads into downstream systems and trigger actions such as assignment, sequencing, or notifications. This helps teams operationalize intent data instead of treating it as a static dashboard. Compared with general-purpose CRMs, the value is in automating the handoff from signal to action. It can support faster response times for high-intent inbound traffic.
Data enrichment for GTM systems
Unify typically augments lead and account records with firmographic and engagement attributes to improve segmentation and targeting. Enrichment can help standardize records for reporting and account-based analytics. This is useful when CRM data quality is inconsistent or incomplete. It also supports more precise audience building for demand generation and ABM programs.
Coverage and accuracy variability
Visitor identification and intent inference depend on data sources, matching methods, and regional coverage. Accuracy can vary by industry, geography, and traffic mix (e.g., remote workforces, VPNs, shared IPs). Teams often need to validate match rates and false positives before relying on the signals for routing. Results may be less reliable for small businesses or low-volume sites.
Integration-dependent value realization
Most value comes when Unify is connected to CRM, marketing automation, and sales engagement tools. If integrations are limited, require custom work, or are not aligned with existing data models, adoption can stall. Ongoing maintenance is often needed to keep routing rules, fields, and identity resolution consistent. Organizations with complex RevOps stacks may need additional implementation effort.
Not a full CRM replacement
Unify is oriented around intent, identification, and orchestration rather than end-to-end opportunity and pipeline management. Teams still need a system of record for contacts, accounts, and deals, plus engagement tooling for execution. Buyers expecting a single platform to cover CRM, sequencing, and reporting may find functional gaps. Governance and attribution reporting may still require separate BI or CRM reporting.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Growth (Annual billing) | $1,740 per month, billed annually | 50,000 credits (issued annually); 1 user included; $100 / seat / month for additional users; 8 Unify Managed Gmail Mailboxes (additional $25 / mailbox / month); Onboarding + Support. |
| Growth (Monthly billing) | $1,000 per month | 2,500 credits; 2 Active Plays; 3 platform users; $40 / seat / month for additional users; 1 email-sending user (additional email senders $100 / seat / month); 5 Unify Managed Mailboxes (additional $20 / mailbox / month). |
| Pro | Custom pricing (annual commitment) | Annual: 200,000 credits (site shows under annual toggle); Monthly: 100,000 credits (site shows under monthly toggle); Unlimited Plays; 5 platform users; $25 / seat / month for additional users (annual view shows $25; monthly view shows $25 in some places or $40 for Growth); 2 email-sending users; 5 Unify Managed Mailboxes; White Glove Onboarding + Support. |
| Enterprise | Custom pricing (annual commitment) | Annual: 600,000 credits (site shows under annual toggle) / Monthly: 200,000 credits (site shows under monthly toggle); 5+ users (5 users listed under some views); 40 Unify Managed Gmail Mailboxes (annual view); White Glove Onboarding + Support; Dedicated Growth Consultant; SSO. |
