123RF
Stock footage software
Stock music software
Stock photos websites
Stock media software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$24.50 per month
Free TrialFree version
Small
Medium
Large
- Construction
- Energy and utilities
- Public sector and nonprofit organizations
What is 123RF
123RF is a stock media marketplace that provides licensed photos, vectors, illustrations, video footage, and audio/music for use in marketing, publishing, and digital content production. It targets designers, marketers, agencies, and small businesses that need ready-to-license creative assets. The service combines a searchable web catalog with subscription and credit-based purchasing options, and it also offers AI-assisted tools for generating or editing content depending on region and plan.
Broad multi-format asset library
123RF offers multiple asset types in one place, including photos, vectors/illustrations, footage, and audio. This supports common workflows where teams need consistent sourcing across formats for campaigns and content production. The unified catalog reduces the need to manage separate vendors for different media types.
Flexible licensing purchase options
The platform typically supports both subscription plans and credit/pack purchasing, which can fit different usage patterns. Subscriptions suit recurring, high-volume needs, while credits can work for occasional downloads. This flexibility can help teams align spend with predictable versus ad-hoc demand.
Search and filtering for discovery
123RF provides keyword search with filters to narrow results by media type and other attributes. This helps users move from concept to usable assets without extensive manual browsing. For teams producing frequent content, faster discovery can reduce time spent on sourcing.
Not a full production workflow tool
123RF focuses on asset licensing and download rather than end-to-end creative production management. It does not replace tools for collaborative editing, versioning, approvals, or DAM governance. Organizations with complex brand and compliance requirements may need additional systems around it.
License terms require careful review
As with most stock marketplaces, permitted uses and restrictions vary by license type and asset category. Teams often need to validate whether a specific use case (e.g., merchandise, broadcast, large print runs, or sensitive topics) is covered. Legal review may be necessary for high-risk or high-visibility campaigns.
Asset quality can be inconsistent
Large marketplaces typically include a wide range of contributor content, which can lead to variability in technical and creative quality. Users may need to spend additional time curating results, checking releases, and verifying suitability. This can be more noticeable when sourcing niche or highly specific concepts.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| PLUS (Individual) | $24.50 per month | Unlimited downloads from 240M+ assets; Standard license included; access to 123RF AI Suite (image generator, upscaler, background remover, etc.). |
| PLUS Team | From $16.10 per month per seat | Multi-user access, team & multi-project usage; teams save up to 34%; up to 5 users on Team tier (per site comparison table). |
| PLUS Enterprise | Custom pricing (contact sales) | Unlimited users; custom licensing and indemnity; dedicated account manager; tailored for organizations. |
Usage-based (Credits) Pricing model: Pay-as-you-go (Credit packs) Credit pack examples (official site): 50 Credits — $49.50; 100 Credits — $86.50; 1000 Credits — $795.30. Credit consumption examples (official site): Photos — 10 Credits; Vectors — 10 Credits; Audio — 10 Credits; Fonts — 10 Credits; Videos — 30 Credits. Per-image guidance shown on site: From $7.95 / image (site lists "From $7.95 /image"). Notes: Credits can be purchased as custom packs; auto top-up/auto-renewal options exist (see site). (All figures taken from 123RF official pricing/product pages.)
Seller details
123RF Pte Ltd (part of Inmagine Group)
Singapore
2005
Private
https://www.123rf.com/
https://x.com/123rf
https://www.linkedin.com/company/123rf/
