Adform Integrated Advertising Platform

Pricing model: Pay-as-you-go / usage-based Free tier/trial: No public, self-serve free tier or general time-limited trial is published on Adform’s site. (Note: Adform’s Dynamic CPM feature is stated to remain free during its Beta.) How fees are charged / calculation methods: CPM (per 1,000 impressions), CPC (per click), Percentage-of-Budget (percentage of media budget), Fixed-fee packages (monthly/other period), and Hourly rates — specific rates and which methods apply to a given service are set in the Insertion Order (IO) or Agreement. Example costs / public unit prices: Adform does not publish unit prices (no public CPM/CPC/unit rates). All definitive prices, fee rates and billing terms are documented in the IO/contract and are negotiated with Adform sales. Minimums & billing cadence (from official T&C): Where prepayment is required, the Client must prepay the greater of (a) the RTB Maximum Monthly Transaction Limit set out in the IO and (b) five thousand (5,000) Euros; prepayments are invoiced each calendar month. Adform also charges a Minimum Service Fee per invoicing period if spend is below the agreed minimum. DMP / data & overage fees: DMP service packages, data-event limits and overage fees are defined in the IO; optional DMP features (lookalike modeling, ID Fusion, cross-device, etc.) incur additional fees as set in the IO. Discounts / negotiated pricing: Volume, committed-use, enterprise discounts and other commercial terms are not published; these are negotiated and documented in the IO or via Adform sales. Notes: Specific numeric CPM/CPC/percentage/fixed rates are not published on Adform’s public site — pricing is custom and contract/IO-driven. Dynamic CPM (an algorithm/feature) is free during its Beta according to Adform.