ADvendio
Publisher ad server software
Retail media advertising platforms
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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What is ADvendio
ADvendio is an advertising sales management platform built on Salesforce that supports publishers and media companies in selling, booking, and managing advertising campaigns. It focuses on order management, inventory and rate card management, proposals/quotes, and workflow automation across direct and programmatic sales operations. The product is typically used by ad operations, sales, and finance teams that want Salesforce-native processes and reporting. It integrates with ad serving and billing/ERP systems rather than acting as a standalone ad server.
Salesforce-native ad sales workflows
ADvendio runs on the Salesforce platform, which can reduce duplication between CRM and ad sales operations. Teams can manage accounts, opportunities, proposals, and orders within a single Salesforce environment. This can simplify user provisioning, permissions, and reporting for organizations already standardized on Salesforce.
Strong order-to-cash coverage
The product supports key steps from proposal and booking through campaign execution handoff and invoicing preparation. It includes tools for product/rate card management, inventory checks, and approvals to standardize sales operations. This is useful for publishers that need structured processes and auditability across sales, ad ops, and finance.
Integrations for ad tech stack
ADvendio is designed to connect with ad servers and other monetization systems so booked orders can be executed and reconciled. This integration approach fits organizations that already use a separate ad server and want a system of record for sales and delivery data. It can help consolidate forecasting and pacing views across channels when integrations are implemented.
Not a full ad server
Despite being used in publisher monetization workflows, ADvendio primarily functions as an ad sales OMS on top of Salesforce. Organizations still need a separate ad server for trafficking, delivery, and yield management. Buyers looking for an end-to-end ad serving platform may need additional products and integration work.
Salesforce dependency and cost
Because it is Salesforce-based, total cost and implementation complexity often depend on Salesforce licensing, configuration, and admin capacity. Organizations without an established Salesforce environment may face higher setup effort. Ongoing changes frequently require Salesforce expertise for objects, workflows, and reporting.
Integration and data harmonization effort
Value depends on connecting delivery, billing, and analytics sources and keeping data definitions consistent. Implementations can require custom mapping for products, placements, and revenue recognition rules across systems. Without strong integration governance, teams may still rely on spreadsheets for reconciliation and forecasting.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| ADvendio ONE | Custom pricing — contact sales | Salesforce-native ad management platform (campaigns, finance, connections, omnichannel support). Official site states ADvendio ONE is charged as a fixed price per user per month but does not publish numeric rates; contact sales for quotes. |
| Programmatic PLUS (add-on) | Additional licenses / contact sales | Programmatic connectors and enhanced analytics; described as an add-on that requires additional licenses (pricing not published). |
| AdGateway (integrations product) — Free Tier | Free (1 connection) | Entry-level free tier includes 1 admin user, 1 connection, knowledge base and core integration features (bi-directional sync, campaign pushing, delivery data reception). Higher paid tiers (Growth, Business, Enterprise) exist but numeric prices are not published — contact sales. |
| AdGateway (integrations product) — Growth / Business / Enterprise | Contact sales / custom | Growth: 2 admin users, 2 connections, basic support; Business: 5 admin users, 4 connections, premier support; Enterprise: custom/unlimited, priority CSM, integration APIs. Official pages list features but no public prices. |
Seller details
ADvendio GmbH
Hamburg, Germany
2009
Private
https://www.advendio.com/
https://x.com/advendio
https://www.linkedin.com/company/advendio
