AdWerx
Real estate marketing software
Real estate software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$49 per month
Free Trial unavailableFree version unavailable
Small
Medium
Large
- Media and communications
- Real estate and property management
- Retail and wholesale
What is AdWerx
AdWerx is a real estate advertising platform that helps agents, teams, and brokerages run automated digital ad campaigns to promote listings and personal branding. It focuses on placing ads across common online channels and simplifying campaign setup, targeting, and reporting for real estate use cases. The product is typically used to generate seller and buyer leads, increase listing exposure, and maintain always-on brand presence with minimal manual campaign management.
Real estate-specific ad automation
AdWerx centers its workflows on common real estate marketing needs such as listing promotion and agent branding. It reduces the effort required to launch and maintain campaigns by automating ad creation and distribution steps. This is useful for small teams that do not have dedicated digital advertising staff.
Multi-channel digital ad delivery
The platform is designed to distribute ads across multiple online destinations rather than limiting campaigns to a single channel. This supports broader reach for listings and agent branding without requiring separate tools for each channel. It also helps standardize campaign execution across agents within a brokerage.
Campaign reporting and visibility
AdWerx provides reporting intended to show campaign activity and performance in a format accessible to non-specialists. This can help agents and brokers understand what is running and when, and support basic ROI conversations. Compared with broader real estate platforms, it concentrates reporting on advertising outcomes rather than full transaction or property management workflows.
Effectiveness depends on data inputs
Campaign quality and targeting depend on the accuracy and completeness of listing data, audience definitions, and tracking configuration. If data feeds or tracking are incomplete, reporting and optimization can be less reliable. Brokerages may need process discipline to keep listing and branding inputs current.
Not a full real estate suite
AdWerx focuses on advertising and does not replace core systems used for CRM, transaction management, or property management. Organizations typically need additional software for lead routing, pipeline management, and resident/tenant operations. This can increase integration and process complexity for teams seeking an all-in-one platform.
Limited control for advanced advertisers
Teams with in-house marketing specialists may find the platform’s automation constrains granular control over bidding strategies, creative testing, and channel-specific optimizations. Some advanced workflows may still require direct use of native ad platforms or additional tooling. This can be a tradeoff between ease of use and depth of configuration.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Starter | $500 | Includes baseline Top Performer package features; listed on Adwerx as a plan for individuals building brand awareness. Bonus local area impressions shown (30,000 listed on pricing page). Schedule demo/Contact sales to purchase. |
| Plus | $1,000 | Mid-tier Top Performer package (marked Most Popular). Larger bonus local area impressions (50,000 on pricing page). Intended for individuals, teams and firms; includes expanded coverage and database engagement. |
| Premium | $1,500 | Highest listed Top Performer package. Larger bonus impressions (60,000). Targeted at top producers, teams, and firms; includes advanced brand coverage and enhanced audience nurturing. |
| Custom / Enterprise | Contact Us | Fully-customized solutions for companies and brokerages; contact sales / schedule a demo. |
Usage-based / a la carte Ad products (official Adwerx pricing pages): Pricing model: Usage-based / product-based (campaign pricing varies by product) Free tier/trial: No permanent free tier clearly listed on the main pricing pages (see notes below). Example costs (official site):
- Listing Ads — Starting at $69 per week. (Adwerx: "Starting at $69 per week")
- Brand Ads by Zip Code — Starting at $69 per month (prices vary by ZIP). (Adwerx: "Starting at $69 per month* *prices varies by zip")
- Ads for Your Sphere — Starting at $59 per month. (Adwerx: "Starting at $59 per month")
- Digital-Out-of-Home (DOOH) Ads — Starting at $235 per month. (Adwerx: "Starting at $235 per month")
- Streaming TV (CTV) Ads — Starting at $199 per month (prices vary by ZIP). (Adwerx: "Starting at $199 per month* *prices varies by zip")
- Flexible Video Ads — Starting at $49 per month (per Adwerx pricing page). (Adwerx: "Starting at $49 per month*")
Discounts / Promotions (examples on official site):
- Brokerage/partner negotiated discounts (e.g., eXp/RE/MAX pages show 15% or other negotiated discounts for affiliated agents).
- Listing ad credit bundles with percent discounts (official promotions pages).
Seller details
AdWerx, Inc.
Durham, North Carolina, USA
2013
Private
https://www.adwerx.com/
https://x.com/adwerx
https://www.linkedin.com/company/adwerx/
