Airbridge
Digital analytics software
Marketing analytics software
Mobile attribution platforms
Mobile marketing software
Smart link software
Mobile app analytics tools
Mobile app optimization software
Click fraud software
Application development software
Mobile development software
Mobile analytics software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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Completely free
Free TrialFree version
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- Banking and insurance
- Healthcare and life sciences
- Transportation and logistics
What is Airbridge
Airbridge is a mobile measurement and attribution platform used to track user acquisition, in-app events, and campaign performance across mobile apps and web. It supports marketing and growth teams that need install attribution, deep linking, and cross-channel reporting for paid and owned media. The product combines attribution, deep links (including deferred deep links), and fraud-related controls with integrations to ad networks and analytics destinations. It is typically deployed by app publishers and digital businesses that run performance marketing and need consistent measurement across channels and devices.
Attribution plus deep linking
Airbridge combines mobile attribution with smart links and deep linking workflows, reducing the need to stitch together separate tools for measurement and routing. It supports deferred deep links to route users correctly after install. This is useful for campaigns that span web-to-app and multiple paid channels. The unified approach can simplify implementation and ongoing campaign operations.
Broad integration ecosystem
The platform is designed to connect with common ad networks, marketing channels, and analytics/warehouse destinations used for performance measurement. These integrations help teams standardize attribution and event data across tools used for reporting and optimization. This can reduce manual reconciliation between channel dashboards and internal analytics. Integration breadth is a key requirement in this product category.
Fraud and data controls
Airbridge includes controls aimed at identifying suspicious clicks/installs and improving attribution data quality. These capabilities help teams reduce wasted spend and improve confidence in channel performance comparisons. It also supports governance-oriented configurations (for example, event definitions and attribution settings) that affect downstream reporting. Data-quality features are particularly relevant for high-volume acquisition programs.
Implementation requires engineering time
Deploying attribution SDKs, configuring in-app events, and validating deep link behavior typically requires mobile engineering involvement. Teams often need additional work to align event taxonomies with product analytics and BI reporting. As apps evolve, SDK updates and link routing rules can add ongoing maintenance. This can be a constraint for smaller teams without dedicated mobile developers.
Attribution complexity and governance
Attribution results depend on configuration choices such as lookback windows, re-attribution rules, and channel mapping. Inconsistent settings across teams or regions can lead to reporting discrepancies and decision friction. Organizations may need formal governance to keep definitions stable over time. This is a common operational challenge in mobile measurement platforms.
Not a full BI replacement
While Airbridge provides campaign and attribution reporting, many organizations still rely on separate BI or product analytics tools for advanced modeling, custom dashboards, and multi-source analysis. Complex requirements such as cohort modeling across non-marketing datasets or bespoke executive reporting often require exporting data to a warehouse. Teams should plan for data pipelines and downstream analytics ownership. This limits its role as an end-to-end analytics stack.
Plan & Pricing
MMP Plan (tiered subscription by MAU)
| Plan | Price | Key features & notes |
|---|---|---|
| Under 50K MAU | $2,300/year (listed as “Just $199/month”) | Real-time cross-platform attribution, SKAN iOS support, up to 5,000 tracking links, up to 5,000 QR codes, custom branded links, unlimited click events, unlimited raw data export; Book a demo for onboarding. |
| Under 100K MAU | $3,500/year (listed as “Just $299/month”) | Same core features with higher link/QR allowances (up to 10,000 tracking links / 10,000 QR codes); Book a demo. |
| Over 100K MAU | Custom pricing | Contact sales / tailored enterprise pricing. |
DeepLink Plan (usage-based / self-serve options - from official DeepLink plan and Pricing pages)
Pricing model: Pay-as-you-go (with optional self-serve paid tiers) Free tier: Start FREE up to 10K MAU (permanently free tier as listed on site) Usage pricing: $3 per 1,000 MAU thereafter, billed monthly based on usage. Self-serve paid tiers (DeepLink):
- $245 / month (billed monthly) — includes unlimited links/QRs, real-time analytics, etc. (listed as a monthly self-serve offering).
- $205 / month (billed annual upfront) — annual prepay option (site lists this as “Save 12.2%”). Enterprise / large apps: Custom pricing for >100K MAU — contact sales.
Notes: All features are stated as unlocked (no paywalls) on the official pricing page; plan comparisons and feature caps (links/QR codes) are shown on the vendor site.
Seller details
AB180 Inc.
Seoul, South Korea
Private
https://www.airbridge.io/
https://x.com/airbridgeio
https://www.linkedin.com/company/ab180/
