Amagi NOW
Video CMS software
OTT platforms
Video hosting platforms
Video advertising software
Video software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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What is Amagi NOW
Amagi NOW is a cloud-based OTT platform used to launch and operate streaming video services across web, mobile, and connected TV devices. It supports content ingestion, catalog and metadata management, packaging and delivery, and monetization workflows for broadcasters, media companies, and rights holders. The product is typically used to stand up branded FAST and on-demand experiences with integrations into the broader Amagi cloud media supply chain.
End-to-end OTT workflow coverage
Amagi NOW combines core OTT functions such as content onboarding, catalog management, publishing, and multi-device app experiences in one platform. This reduces the need to stitch together separate tools for CMS, delivery, and service operations. It is suited to teams that want a single operational layer for launching and managing streaming services.
FAST and CTV-oriented delivery
The platform is designed for streaming distribution patterns common in connected TV, including linear-like channel experiences and on-demand playback. It aligns with operational needs such as scheduling, playout-adjacent workflows, and distribution to streaming endpoints. This focus can be advantageous for media businesses prioritizing FAST and CTV reach.
Monetization and ad workflow support
Amagi NOW supports monetization models used in OTT, including advertising-led experiences and related operational controls. It is positioned to work with ad decisioning and measurement integrations typically required for streaming ad delivery. This helps teams operationalize ad-supported services without building all monetization plumbing from scratch.
Complex integration landscape
OTT deployments often require integration with identity, billing, analytics, ad tech, DRM, and device app ecosystems. While the platform supports integrations, the overall solution can still require specialist implementation and vendor coordination. This can extend timelines compared with simpler video CMS or single-purpose tools.
Less suited to simple hosting
Organizations that only need basic video hosting and lightweight playback may find the platform broader than necessary. OTT service operations introduce additional configuration, governance, and ongoing management. For small teams with minimal requirements, implementation effort can outweigh benefits.
Pricing and packaging opacity
Public, self-serve pricing is not typically available for enterprise OTT platforms, and costs often depend on usage, distribution footprint, and required modules. This can make early-stage budgeting and vendor comparison harder. Procurement may require a detailed scoping process to avoid unexpected operational costs.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Enterprise / Custom | Contact sales (no public pricing listed) | Amagi NOW is an enterprise, modular cloud-native "industry cloud" for live, linear, and VOD workflows; the official product page directs visitors to "Request a demo" / "Request More Information" and does not publish public plan tiers or prices. |
Seller details
Amagi Media Labs Pvt. Ltd.
Bengaluru, India
2008
Private
https://www.amagi.com/
https://x.com/amagitv
https://www.linkedin.com/company/amagi/
