Amperity
Customer data platforms (CDP)
Identity resolution software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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- Accommodation and food services
- Arts, entertainment, and recreation
- Retail and wholesale
What is Amperity
Amperity is a customer data platform that unifies first-party customer data from online and offline sources into persistent customer profiles for analytics and activation. It is used by data, marketing, and CRM teams to build audiences, measure customer behavior, and support personalization across channels. The platform emphasizes identity resolution and data quality workflows to reconcile fragmented customer records. It typically operates as part of a broader data and marketing stack, integrating with data warehouses and downstream engagement tools.
Strong identity resolution focus
Amperity centers on resolving customer identities across disparate systems, including transactional, loyalty, and digital interaction data. This helps organizations reduce duplicate records and improve the reliability of customer-level reporting. It supports use cases where deterministic identifiers are incomplete and matching requires more sophisticated reconciliation. This is a key differentiator versus tools that primarily focus on customer success or form capture rather than identity stitching.
Unified profiles for activation
The platform builds customer profiles and audiences that can be used for segmentation and downstream activation. This supports common CDP workflows such as lifecycle targeting, suppression, and personalization inputs. It is designed to connect to external systems (for example, marketing and analytics destinations) rather than replacing them. Compared with lighter-weight data tools, it is oriented toward enterprise-scale profile management.
Data governance and quality workflows
Amperity includes capabilities aimed at standardizing, cleaning, and managing customer data used in profiles and analytics. These workflows help teams operationalize first-party data without relying solely on ad hoc transformations in other systems. This can reduce inconsistencies between reporting and activation datasets. It is particularly relevant when multiple business units contribute data with different schemas and standards.
Implementation can be complex
Deploying a CDP with identity resolution typically requires significant data mapping, source system access, and ongoing stewardship. Organizations may need dedicated data engineering and governance resources to maintain pipelines and profile logic. Time-to-value can be longer than with narrower tools focused on a single department workflow. Complexity increases when offline and legacy systems are major inputs.
Cost and scale considerations
Enterprise CDPs often involve higher licensing and services costs than point solutions in adjacent categories. The business case is strongest when there is enough customer volume, channel complexity, and data fragmentation to justify a dedicated profile layer. Smaller teams may find that simpler data synchronization or analytics tools meet immediate needs. Budget planning should account for both platform and integration effort.
Requires downstream tooling
Amperity typically depends on external systems for campaign execution, customer success workflows, and some analytics experiences. Teams must integrate and maintain connectors to destinations to fully operationalize audiences and insights. If an organization expects an all-in-one suite, additional products may still be required. This can add operational overhead across multiple vendors.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Standard Edition | Contact Sales — usage-based (Amps) | Full access to the Amperity platform: Ingest & Transformations; Identity Management (Stitch); Customer 360 (Databases); Predictive Modeling; Segments & Queries; Advanced Analytics; Journeys & Campaigns; Orchestrations; Data Sends; Profile API. Standard services: 6am–6pm (PT) support, standard response SLAs. |
| Enterprise Edition | Contact Sales — usage-based (Amps) | Full platform access (same feature set). Enterprise services: 24/7 support coverage, enhanced support, priority response SLAs, priority ticket reviews, private instructor-led marketer & implementer training. |
Notes: Amperity uses a consumption-based pricing model measured in "Amps" (compute) and storage; usage visibility provided via Amps dashboard with automated alerts. Pricing page directs to Contact Sales for quotes; no public per-unit or per-seat prices listed on the official site.
Seller details
Amperity, Inc.
Seattle, Washington, USA
2016
Private
https://amperity.com
https://x.com/amperity
https://www.linkedin.com/company/amperity/
