Apollo.io
AI sales assistant software
Auto dialer software
Revenue operations & intelligence (RO&I) software
Conversation intelligence software
Email tracking software
Lead-to-account matching and routing software
Outbound call tracking software
Sales coaching software
Sales engagement software
Sales performance management software
Sales acceleration software
Sales intelligence software
Buyer intent data providers
Marketing account intelligence software
Account data management software
Lead capture software
Lead intelligence software
Lead mining software
Lead scoring software
Visitor identification software
Email deliverability tools
AI chatbots software
AI writing assistants
AI meeting assistants software
Business scheduling software
Calendar software
Email verification software
Generative AI software
Account-based marketing software
Account-based data software
Demand generation software
Lead generation software
B2B contact databases software
Customer experience software
Email logging software
Email workflow software
Sale tracking software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$59 per user per month
Free TrialFree version
Small
Medium
Large
- Information technology and software
- Media and communications
- Professional services (engineering, legal, consulting, etc.)
What is Apollo.io
Apollo.io is a sales engagement and sales intelligence platform that combines a B2B contact database with outbound sequencing across email, phone, and LinkedIn-related workflows. It is used by SDR/BDR teams, sales leaders, and revenue operations to find prospects, enrich records, run outreach sequences, and track activity and outcomes. The product emphasizes an integrated workflow that connects prospecting data, engagement execution, and basic reporting in one system, with CRM integrations for syncing contacts and activities.
Integrated data and outreach
Apollo.io combines prospect search, contact data enrichment, and multichannel sequencing in a single workflow. This reduces the need to move between separate tools for list building, enrichment, and engagement execution. For teams that want a consolidated stack, it can simplify onboarding and day-to-day operations compared with using multiple point solutions.
Broad outbound execution features
The platform supports email sequencing, calling workflows, and activity tracking to operationalize outbound sales motions. It includes tooling commonly used by SDR teams such as templates, task management, and performance visibility at the rep and sequence level. These capabilities align with typical sales engagement requirements without requiring a full CRM replacement.
CRM and RevOps alignment
Apollo.io provides integrations intended to sync contacts, accounts, and engagement activities with common CRMs. This helps RevOps teams maintain a system of record while allowing reps to work in an engagement layer. It also supports enrichment and routing-related workflows that can improve record completeness and handoffs when configured carefully.
Data coverage and accuracy variance
As with most B2B contact and company data providers, coverage and accuracy can vary by region, industry, and seniority level. Teams often need validation steps (e.g., email verification, bounce monitoring, and periodic re-enrichment) to maintain list quality. This can add operational overhead for RevOps and outbound teams.
Deliverability depends on setup
Email performance depends heavily on domain reputation, sending configuration, list hygiene, and sequencing practices rather than the platform alone. Organizations may need additional policies and monitoring to avoid spam-folder placement and high bounce rates. Teams without dedicated deliverability expertise can experience inconsistent results during ramp-up.
Not a full RO&I suite
Apollo.io includes reporting and activity analytics, but it may not replace specialized revenue intelligence, forecasting, or performance management systems for complex organizations. Advanced conversation intelligence, coaching workflows, and enterprise-grade governance can require complementary tools and processes. Larger teams may also need more granular controls and customization than an all-in-one platform typically provides.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Starter (Free) | $0 — Free forever | Free "Starter" plan (called "Starter"/"Free" on Apollo): access to Apollo database, limited sequences, limited credits/enrichments (free accounts limited to 1 seat after ~100 days of active use), ability to downgrade to Starter after trial. See Apollo KB for limits and trial conversion. |
| Basic | $59 per user/month (list marketing price shown on Apollo pages) | Entry paid tier marketed for small teams: adds higher credit allowances, more sequences, CRM integrations, scheduling/meeting features. 14‑day free trial available for Basic. |
| Professional | $99 per user/month (list marketing price shown on Apollo pages) | Most-featured mid-tier: unlimited sequences, dialer & call recording in some regions, conversation intelligence, higher credit pools and exports. 14‑day free trial available. |
| Organization / Custom | $149 per user/month (list marketing price on some Apollo pages) or Custom pricing for enterprise | Enterprise/custom tier (sometimes called Organization/Custom): advanced security, API access, international dialer, custom reporting and enterprise features — may require contacting sales for final pricing and minimum seat counts. |
Notes: Apollo uses a credit system (data/phone/export credits) that varies by plan; trials include a small allocation of credits. Pricing and promo/annual discounts may vary across Apollo pages; consult Apollo sales or the in-app "Plan Overview" for exact, current billing/annual vs monthly rates.
Seller details
Apollo.io, Inc.
San Francisco, CA, USA
2015
Private
https://www.apollo.io/
https://x.com/apolloio
https://www.linkedin.com/company/apolloio/
