Appcues
Mobile marketing software
Personalization software
Personalization engines
Push notification software
Digital adoption platforms
Mobile app optimization software
Application development software
Mobile development software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$300 per month
Free Trial
Free version unavailable
Small
Medium
Large
- Media and communications
- Arts, entertainment, and recreation
- Retail and wholesale
What is Appcues
Appcues is a digital adoption and product experience platform used to build and manage in-app onboarding flows, tooltips, checklists, and announcements without requiring extensive engineering work. It targets product, growth, and customer success teams that want to guide users through key workflows and improve feature adoption. The platform combines a visual editor for in-app experiences with user segmentation and analytics to measure engagement and outcomes. It is commonly used for SaaS web applications and can also support mobile experiences depending on plan and implementation.
No-code in-app experience builder
Appcues provides a visual editor to create in-app guides such as modals, tooltips, hotspots, and checklists. This reduces reliance on engineering for routine onboarding and feature announcement updates. Teams can iterate on messaging and flows faster than approaches that require app releases or custom development.
Targeting and segmentation controls
Appcues supports audience targeting based on user attributes and behavior events. This enables personalized onboarding and contextual guidance for different user cohorts. Compared with broader marketing automation tools, the targeting is oriented around in-product actions and lifecycle moments.
Product analytics for adoption tracking
Appcues includes reporting to track impressions, completion, and engagement with in-app flows. It helps teams connect guidance content to activation and feature adoption metrics. This is useful when evaluating which onboarding steps drive outcomes versus relying only on external campaign analytics.
Primarily in-app, not full marketing suite
Appcues focuses on in-product experiences and user guidance rather than end-to-end multichannel marketing. Organizations that need advanced email/SMS orchestration, deliverability tooling, or contact-center style outreach typically require additional systems. This can increase integration and data-governance work across tools.
Implementation depends on instrumentation quality
Effective targeting and measurement require consistent user identification and event tracking. If product analytics events or user properties are incomplete, experiences can mis-target users or produce unreliable reporting. Teams may need engineering support to maintain tracking schemas and data pipelines over time.
Mobile support can be more constrained
Appcues is widely used for web-based SaaS onboarding, while mobile app experiences may require additional SDK work and have platform-specific constraints. Some mobile-first use cases (e.g., app store testing, deep mobile attribution, or advanced push optimization) may be better served by specialized mobile tooling. Buyers should validate mobile feature parity, performance impact, and release processes for their specific app stack.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Start | $300 per month (annual billing) — starting price for 1 App | 5 user licenses; 50+ published experiences; Flows, Checklists, Reporting & analysis; Email support; Mobile or web; Chat with sales for pricing on multiple apps. |
| Grow | $750 per month (annual billing) — starting price for 1 App | Up to 50,000 MAUs; Up to 100 published experiences; Up to 2 products; Custom email volume; Access to all experience types and integrations; Appcues AI; Implementation services, onboarding, and a dedicated CSM. |
| Enterprise | Custom pricing (request a demo) | Up to 150 published experiences; Custom MAUs; Multi-product install; Custom email volume; Access to all experience types and integrations; Appcues AI; Priority success & services support; Advanced security, compliance, and SLAs. |
Seller details
Appcues, Inc.
Boston, MA, USA
2013
Private
https://www.appcues.com/
https://x.com/appcues
https://www.linkedin.com/company/appcues/
