AppLovin Exchange
Mobile advertising software
Connected TV (CTV) advertising platforms
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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What is AppLovin Exchange
AppLovin Exchange is a programmatic advertising exchange focused on buying and selling mobile app and connected TV (CTV) ad inventory. It is used by advertisers, agencies, and demand-side platforms to access supply, and by publishers and supply-side platforms to monetize inventory through real-time bidding. The product centers on auction-based transactions, supply quality controls, and integrations that support large-scale mobile and CTV traffic.
Programmatic exchange at scale
The product is designed for real-time bidding workflows that support high-volume mobile app and CTV inventory transactions. It fits teams that need broad reach across many apps and placements rather than direct publisher-by-publisher buying. Exchange-based buying can simplify access compared with managing many separate supply relationships.
Mobile and CTV inventory access
AppLovin Exchange supports both mobile app advertising and CTV supply, which helps buyers run cross-screen campaigns from a similar programmatic workflow. This is useful for performance and brand teams that want to extend mobile learnings into CTV placements. It also provides publishers with an additional monetization path beyond direct deals.
Integrations for ecosystem connectivity
As an exchange, it typically relies on integrations with demand and supply platforms to route bid requests, creatives, and reporting signals. This connectivity can reduce implementation effort for organizations already operating standard programmatic stacks. It also enables buyers to use existing optimization and measurement tooling while accessing the exchange’s supply.
Less control than direct deals
Exchange buying generally provides less granular control over specific publisher relationships and guaranteed delivery than direct IOs or curated private marketplace arrangements. Buyers may need additional deal setup or allowlists to meet strict placement requirements. This can add operational overhead for teams with tight brand or content constraints.
Transparency varies by path
Programmatic supply paths can introduce variability in reporting detail (for example, around supply chain, fees, or inventory sourcing) depending on the integration and deal type. Buyers may need to validate supply-chain signals and apply additional verification to meet internal governance standards. Publishers may also need to monitor demand quality and pricing dynamics across intermediated paths.
Requires strong measurement setup
Performance outcomes depend heavily on attribution, fraud prevention, and post-install or post-view measurement configuration, especially in mobile environments with privacy constraints. Organizations without mature measurement and experimentation practices may find it harder to isolate incremental impact. CTV measurement can also require additional partners and methodologies beyond standard mobile app attribution.
Plan & Pricing
Pricing model: Pay-as-you-go (per-impression programmatic RTB via DSPs) How inventory is bought: Inventory is purchased in real-time auctions on a per-impression basis through demand-side platforms (DSPs) that integrate with AppLovin Exchange (ALX). Public list prices: Not published on AppLovin's official site; AppLovin states pricing information (including bidding-related information and revenue share) is confidential and not disclosed publicly. Example costs: None published on official site. Discounts / commitments: Not publicly disclosed; contact AppLovin or authorized DSP partners for commercial terms. How to get access / pricing: Contact AppLovin / sales or access ALX through supported DSP partners (links/contact prompts shown on ALX pages).
Seller details
AppLovin Corporation
Palo Alto, CA, USA
2012
Public
https://www.applovin.com/
https://x.com/applovin
https://www.linkedin.com/company/applovin/
