AppMetrica
A/B testing tools
Product analytics software
Mobile attribution platforms
Mobile marketing software
E-commerce analytics software
Mobile app analytics tools
Gaming tools
Conversion rate optimization tools
E-commerce software
Application development software
Mobile development software
Mobile analytics software
Game development software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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What is AppMetrica
AppMetrica is a mobile app analytics and attribution platform used to measure user acquisition, in-app behavior, retention, and campaign performance across mobile apps. It is commonly used by mobile product teams, marketers, and game studios to connect marketing spend to downstream in-app events and revenue. The product combines SDK-based event analytics with mobile measurement features such as attribution and deep link handling, and it is typically deployed alongside ad networks and marketing channels.
Combined analytics and attribution
AppMetrica brings mobile app event analytics and attribution into a single product, reducing the need to reconcile data across separate tools. Teams can tie acquisition sources to in-app events such as registrations, purchases, and retention cohorts. This supports end-to-end funnel analysis from install through monetization for mobile-first businesses.
Mobile SDK event instrumentation
The platform uses mobile SDKs to capture in-app events and user properties, which enables product analytics beyond basic install tracking. This approach supports custom event schemas aligned to product features and game mechanics. SDK-based collection also enables more consistent measurement across iOS and Android when implemented with shared conventions.
Marketing performance reporting
AppMetrica supports campaign-level performance analysis by connecting traffic sources to downstream outcomes. This helps marketing teams evaluate channel quality using metrics like retention, conversion, and revenue rather than installs alone. It is suited to mobile growth workflows where attribution, cohorting, and LTV-style views are required.
Experimentation depth may vary
While the product supports performance measurement, organizations that need advanced experimentation workflows (e.g., complex targeting, feature flag governance, or statistically rigorous experimentation management) may still adopt a specialized experimentation platform. This can lead to parallel systems for A/B testing and analytics. The result is additional operational overhead to align experiment definitions with analytics events.
Primarily mobile-first scope
AppMetrica is designed around mobile app measurement, so organizations with significant web or omnichannel analytics needs may require additional tooling. E-commerce teams running complex web storefront analytics may find gaps compared with dedicated web experimentation and analytics suites. This can increase integration and governance effort when a single cross-platform measurement layer is required.
Implementation and data governance effort
Meaningful product analytics depends on correct SDK implementation, event taxonomy design, and ongoing QA. Teams often need engineering time to instrument events, manage app releases, and validate attribution and deep link behavior. Without disciplined governance, dashboards can become inconsistent across teams and app versions.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0 per 30 days | Up to 100 million custom events per month (daily limit 3,250,000); up to 2 A/B tests simultaneously; configuration of up to 100 feature flags; standard reports, revenue reports and API access; support via feedback form. Data Stream API and LTV & Churn predictions are not included in the Free plan. |
| Custom | Custom / usage-based (price via in-site calculator) | Customizable from 100 million to 15,000 million custom events per month; each extra million of custom events billed at $0.80 (site lists “$0.80” per extra million); 2–50 A/B tests; 100–2000 flags; Data Stream API and Workspaces available as paid options; LTV & Churn predictions are not included by default. |
| Pro | From $3,000 per 30 days | Up to 20,000 million custom events per month included; extra million of events billed at $0.80; up to 10 A/B tests included (options to expand); configuration of 500–2000 flags; Data Stream API (site shows example allocation: 200 million custom events); Workspaces; LTV & Churn predictions; premium support; in-app subscription tracking; all standard reports and API access. |
Seller details
Yandex LLC
Moscow, Russia
1997
Private
https://translate.yandex.com/
https://x.com/yandex
https://www.linkedin.com/company/yandex/
