Attention Insight
Heatmap tools
Conversion rate optimization tools
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if Attention Insight and its alternatives fit your requirements.
$24 per month
Free Trial
Free version unavailable
Small
Medium
Large
- Information technology and software
- Accommodation and food services
- Media and communications
What is Attention Insight
Attention Insight is a visual attention prediction tool that generates AI-based heatmaps for designs and marketing creatives without requiring live website traffic. It is used by marketers, UX/UI designers, and conversion teams to evaluate where users are likely to look on landing pages, ads, emails, and other visual assets before publishing. The product focuses on pre-launch creative validation and comparison testing rather than behavioral analytics from real sessions.
No-traffic heatmap generation
The tool produces predicted attention heatmaps from static images or design files, so teams can evaluate layouts before a page or campaign goes live. This is useful when traffic is low, when experiments are early-stage, or when rapid iteration is needed. It complements traditional heatmap and session-based tools that require deployed pages and user volume.
Supports creative review workflows
Attention Insight fits common design and marketing review cycles by allowing teams to assess visual hierarchy and likely focal points on creatives. It is typically applied to landing page mockups, display ads, social creatives, and email designs. This makes it practical for design QA and stakeholder reviews where quick directional feedback is needed.
Pre-launch variant comparison
The product is commonly used to compare multiple creative variants to see how predicted attention distribution changes with layout, imagery, or CTA placement. This can help prioritize which versions to move forward with for live A/B testing. It provides a structured way to discuss attention and hierarchy using consistent outputs across variants.
Predicted, not observed behavior
Outputs are model-based predictions rather than measurements from real users interacting with a live site. As a result, it does not replace click, scroll, or session replay data for diagnosing actual friction points. Teams still need runtime analytics and experimentation to validate whether predicted attention translates into conversions.
Limited on-site CRO stack
Compared with broader conversion rate optimization platforms, it is not primarily designed to run A/B tests, personalize experiences, or provide end-to-end funnel analytics. It is best positioned as a pre-launch evaluation layer rather than a full CRO suite. Organizations may need additional tools for experimentation execution and performance measurement.
Less coverage of dynamic UX
Static or snapshot-based analysis can miss issues driven by dynamic elements such as interactive components, animations, responsive breakpoints, and multi-step flows. Attention patterns can change with scrolling, device differences, and real task intent. Teams working on complex journeys may find the method less informative than behavioral instrumentation.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Basic | €29 / month (monthly) — €23 / month billed annually (€276) | |
| --- | --- | |
| — $31 / month (monthly) — $24 / month billed annually ($288) | 1 User Seat; 40 credits. 1 credit = 1 image test, 1 URL (up to 3 viewports), 1 AI recommendation. Attention Insight watermark applied. | |
| Pro | €119 / month (monthly) — €95 / month billed annually (€1,140) | |
| — $129 / month (monthly) — $98 / month billed annually ($1,180) | 2 User Seats (additional seat: €39 / month). 200 credits. 1 credit = 1 image test, 1 URL (up to 3 viewports), 1 AI recommendation, 1s video testing, 4 API transactions. No watermark; Quick video testing (~3 min); API available; 200 credits = 800 API transactions; Instant reports; Collaborate & share. | |
| Hero | €299 / month (monthly) — €250 / month billed annually (€2,999) | |
| — $324 / month (monthly) — $271 / month billed annually ($3,249) | 2 User Seats (additional seat: €99 / month). Unlimited credits (fair use: 30 min video testing; 3000 API transactions). No watermark; Quick video testing (30 min); API available. Everything in Pro plus: Expert design feedback (up to 2 hours), Live onboarding & support, SSO integration. |
