Audiense
Audience intelligence platforms
Brand intelligence software
Influencer marketing platforms
Social media analytics software
Social media listening tools
Social media marketing software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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What is Audiense
Audiense is an audience intelligence and social insights platform that helps teams segment social audiences, analyze interests and affinities, and monitor conversations to inform marketing, brand, and influencer programs. It is used by marketing, insights, and social media teams for audience research, campaign planning, and ongoing social listening and reporting. The product emphasizes audience segmentation and persona building from social graph and conversation data, with integrations and exports to support activation in downstream marketing workflows.
Strong audience segmentation tools
Audiense is designed around building and analyzing audience segments, including interest/affinity analysis and persona-style summaries. This supports use cases such as campaign targeting, content planning, and market research based on social behavior. Compared with broader brand intelligence suites, the workflow is more centered on defining and comparing audiences rather than only tracking mentions and sentiment.
Social listening plus audience context
The platform combines listening/monitoring with audience analytics, helping teams connect what people say with who they are and how they cluster. This can improve interpretation of spikes in conversation and help identify which communities drive topics. It is useful for brand, comms, and insights teams that need both monitoring and segmentation in one environment.
Influencer discovery via communities
Audiense supports identifying influential accounts within defined communities and segments, which can help shortlist creators or advocates relevant to a niche. The community-based approach can be more actionable than generic follower counts when planning influencer outreach. It also supports reporting that ties influencer candidates back to audience segments and topics.
Platform coverage varies by source
Audiense’s strengths are most evident where social graph and conversation data are accessible; coverage and depth can vary by network and data availability. Organizations needing uniform, multi-source consumer intelligence across many channels may need to validate source coverage for their markets. This can affect longitudinal analysis if data access policies change.
Not a full marketing suite
While it supports insights and planning, Audiense is not a complete social media management platform for publishing, community management, and end-to-end campaign execution. Teams often pair it with separate tools for scheduling, engagement workflows, and paid activation. This can introduce additional integration and governance work.
Learning curve for advanced analysis
Audience segmentation, community analysis, and query design can require analyst-style skills to use effectively. Teams may need time to standardize segment definitions and reporting conventions across stakeholders. Without clear processes, different users can produce inconsistent segments and insights.
Plan & Pricing
Audience Intelligence (Audiense Insights) — official prices shown on audiense.com
| Plan / Billing | Price (official site) | Key features & notes |
|---|---|---|
| Insights — Monthly (USD) | $1499 per month | Social Intelligence (Insights). Includes 5 reports per month; onboarding; dedicated account manager; refresher trainings. (Official page shows "Start Free trial" and "Buy now"). |
| Insights — Annual (USD) | $8352 per year ("Save 50%" shown) | Base plan includes 60 reports per year; onboarding; dedicated account manager; refresher trainings. (Official page shows annual discounted price and "Start Free trial"/"Buy now"). |
| Insights — Monthly (GBP) | £1199 per month | Official GBP listing for monthly billing on audiense.com. |
| Insights — Annual (GBP) | £6672 per year (shown on site) | Official GBP annual listing on audiense.com. |
| Insights — Monthly (EUR) | €1299 per month | Official EUR listing for monthly billing on audiense.com. |
| Insights — Annual (EUR) | €7272 per year (shown on site) | Official EUR annual listing on audiense.com. |
| Audience Intelligence — Base vs Unlimited | Pricing varies / see product page | The Audience Intelligence offering references two plan types on the pricing page: "Base plan" (reported allowances shown) and "Unlimited" (unlimited reports, 3 seats, API access). The site lists options to "Request Free Trial" or "Let's chat" for plan selection. |
| Digital Intelligence (Soprism - Meta) | Custom / Request | The official site states pricing is "based on number of reports" and provides a "Request"/"Let's chat" flow. |
| Demand Intelligence | Custom / Request | Official site states pricing "based on number of entities" and links to request a free trial or chat. |
X Marketing (Audiense Connect / X Marketing) — official prices on audiense.com
| Plan | Price (official site) | Key features & notes |
|---|---|---|
| Free | Free (No credit card needed) | Audiense Connect — limited access (basic community management); self-service & access to Help Center. (Official page: "FREE — No credit card needed") |
| Pro — Monthly (USD) | $62.99 per month | Audiense Connect — full access (analytics, audiences & engagement); API access noted on site; includes Tweet Binder integration (has separate listing). |
| Pro — Annual (USD) | $250 per year ("Save 65%" shown) | Official annual discounted price shown on the X Marketing page. |
| Pro — Monthly (GBP) | £51.99 per month | Official GBP monthly price on audiense.com. |
| Pro — Annual (GBP) | £210 per year ("Save 65%" shown) | Official GBP annual price shown. |
| Pro — Monthly (EUR) | €59.99 per month | Official EUR monthly price on audiense.com. |
| Pro — Annual (EUR) | €240 per year ("Save 65%" shown) | Official EUR annual price shown. |
Notes:
- All pricing items above are taken directly from Audiense's official pricing pages (audiense.com and its localized pages and Help Center). Some offerings (Digital Intelligence, Demand Intelligence, certain Audience Intelligence tiers) require contacting Audiense or are shown as "Request" / "Let's chat" on the official site (i.e., custom pricing).
- The site includes "Start Free trial" buttons for Audience Intelligence (Insights) and a permanent Free tier for X Marketing (Connect).
Seller details
Audiense Ltd.
London, UK
2011
Private
https://www.audiense.com/
https://x.com/audienseco
https://www.linkedin.com/company/audiense/
