Auth0
Multi-factor authentication (MFA) software
Customer identity and access management (CIAM) software
Identity and access management (IAM) software
Risk-based authentication software
Single sign-on (SSO) solutions
User provisioning and governance tools
Identity management software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$35 per month
Free TrialFree version
Small
Medium
Large
- Media and communications
- Information technology and software
- Retail and wholesale
What is Auth0
Auth0 is a cloud-based identity platform used to add authentication, authorization, and user management to customer-facing applications. It is typically used by software teams building web, mobile, and API-driven products that need login, single sign-on, and multi-factor authentication without building identity infrastructure from scratch. The service provides hosted login experiences, developer SDKs, and extensibility through rules/actions and integrations. Auth0 is part of Okta and is commonly deployed as a CIAM layer in front of applications and APIs.
Developer-focused integration options
Auth0 provides SDKs, APIs, and prebuilt components for common application stacks, which reduces the amount of custom identity code teams need to maintain. It supports standards-based protocols (such as OAuth 2.0/OIDC and SAML) for interoperability with external identity providers. Extensibility via actions/hooks enables customization of login flows, token contents, and downstream calls. This developer orientation is a practical differentiator for product teams that need to embed identity into applications quickly.
Broad authentication and SSO support
Auth0 supports multiple authentication methods including passwordless options, social logins, enterprise federation, and multi-factor authentication. It can act as an identity provider for applications and APIs and also federate to upstream enterprise directories for B2B use cases. Centralized session and token management supports SSO patterns across multiple apps. These capabilities align with common CIAM requirements for consumer and partner portals.
Operational features for CIAM
Auth0 includes tenant-based configuration, user stores, and administrative tooling for managing users, connections, and policies. It provides logging and event data that can be used for troubleshooting, auditing, and security monitoring. Features such as anomaly detection and adaptive controls support risk-aware authentication patterns. The platform model helps teams standardize identity controls across multiple applications.
Pricing and scaling complexity
Costs can increase as monthly active users, enterprise connections, and advanced security features scale. Some capabilities are packaged into higher tiers, which can complicate forecasting for fast-growing consumer applications. Organizations often need to model multiple scenarios (growth, MFA adoption, B2B federation) to avoid unexpected spend. This is a common consideration when comparing CIAM platforms with different pricing metrics.
Customization can require expertise
While extensibility is a strength, implementing complex policies (custom claims, step-up authentication, bespoke user journeys) often requires specialized identity knowledge. Teams may need to manage and test custom actions/rules carefully to avoid authentication regressions. Advanced deployments can also require disciplined configuration management across environments and tenants. This can add operational overhead compared with simpler, more opinionated setups.
Governance and lifecycle depth varies
Auth0 focuses primarily on customer identity; deeper workforce-style governance (fine-grained access reviews, complex provisioning workflows, and broad IGA controls) may require additional products or integrations. User provisioning to downstream SaaS apps is not the primary use case and can be limited relative to dedicated governance tooling. Organizations with heavy compliance-driven identity governance may need complementary systems. Fit depends on whether the priority is CIAM versus enterprise IGA.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0 / month (up to 25,000 MAUs) | No credit card required to sign up; 1 Custom Domain* (credit card verification required for custom domains); Passwordless authentication (SMS, e-mail, Passkey, OTP); Unlimited social connections**; 5 Organizations; Brand customization; Basic Attack Protection; Community support; 1 Enterprise Connection; Self-Service SSO; SCIM. |
| Essentials | $35 / month (up to 500 MAUs) | Everything in Free, plus higher auth/API/feature limits; Pro Multi-Factor Authentication; Role-based access control per Organization; 10 Organizations; Stream Auth0 audit logs to Datadog/Splunk/AWS/Azure; Separate production & development environments; Standard support; M2M Tokens add-on. |
| Professional | $240 / month (up to 500 MAUs) | Everything in Essentials, plus ability to use your existing user database for logins; Enterprise Multi-Factor Authentication; Enhanced Attack Protection; M2M Tokens (add-on); additional enterprise security features. |
| Enterprise | Contact sales / custom pricing | Everything in Professional plus custom user & SSO tiers, 99.99% SLA, enterprise rate limits, enterprise administration & support, advanced security add-ons, private deployment options. |
*Credit card verification required for custom domains. **Subject to system limitations. (All plan details taken from Auth0's official pricing page.)
Seller details
Okta, Inc.
San Francisco, CA, USA
2009
Public
https://www.okta.com/
https://x.com/okta
https://www.linkedin.com/company/okta-inc-/
