AutomateWoo
Marketing automation software
Push notification software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$119 per year
Free Trial unavailableFree version unavailable
Small
Medium
Large
- Retail and wholesale
- Accommodation and food services
- Arts, entertainment, and recreation
What is AutomateWoo
AutomateWoo is a marketing automation plugin for WooCommerce that helps online stores trigger emails, SMS, and other actions based on customer behavior and order events. It is used by WooCommerce merchants who want to build lifecycle campaigns such as abandoned cart follow-ups, post-purchase sequences, win-back flows, and loyalty-style messaging. The product runs inside WordPress and uses WooCommerce data (orders, customers, coupons, subscriptions) to drive rule-based workflows. It is typically implemented by small to mid-sized ecommerce teams and agencies managing WooCommerce sites.
Deep WooCommerce event triggers
AutomateWoo connects directly to WooCommerce entities such as orders, customers, products, coupons, and subscriptions to trigger workflows. This enables common ecommerce automations like abandoned cart recovery, post-purchase follow-ups, and replenishment reminders without needing a separate ecommerce connector. For WooCommerce-first businesses, this reduces integration work compared with general-purpose automation tools. Workflows can also use store-specific conditions (e.g., order value, product purchased, customer segment) for targeting.
On-site WordPress deployment model
Because it runs as a WordPress plugin, AutomateWoo keeps automation logic close to the storefront and its data. Teams can manage workflows from the same admin environment used for products, orders, and content. This can simplify governance for stores that prefer self-managed infrastructure and want to avoid syncing customer/order data to multiple systems. It also supports agency workflows where WordPress is the standard operating environment.
Multi-channel action options
AutomateWoo supports multiple action types beyond email, including SMS via supported gateways and operational actions such as adding notes, applying coupons, or updating customer metadata. This allows merchants to combine marketing and store operations in a single workflow (e.g., send a message, then create a task or tag a customer). Compared with many SMB-focused automation suites, it is oriented around ecommerce-specific actions rather than generic CRM steps. The workflow builder is designed for event-driven commerce journeys rather than broad lead management.
WooCommerce-only scope
AutomateWoo is purpose-built for WooCommerce and is not a general marketing automation platform for multi-storefront or non-WordPress environments. Organizations running multiple ecommerce platforms or needing unified automation across several business units may find it limiting. Cross-channel orchestration outside the WooCommerce/WordPress ecosystem typically requires additional tools. This can increase complexity for teams that want a single system for ecommerce plus broader CRM and sales automation.
Limited native push notifications
Despite being used for customer messaging, AutomateWoo does not provide a full native web/mobile push notification platform in the way dedicated push notification products do. Push use cases generally require third-party services or additional plugins and configuration. As a result, capabilities like rich push templates, device-level targeting, and push analytics may be fragmented across vendors. Teams prioritizing push as a primary channel may need a specialized tool alongside AutomateWoo.
Depends on site performance
As an on-site plugin, workflow execution and data processing depend on WordPress hosting resources, cron configuration, and overall site health. High-volume stores may need careful tuning to avoid delays in sending messages or running time-sensitive automations. Plugin conflicts, updates, and caching configurations can also affect reliability. Compared with fully hosted automation suites, operational responsibility typically sits more with the merchant or their agency.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Single site — 1-year | $159 per year (1-year billing) | Sold via WooCommerce.com Extensions Store; includes 1 year of product updates and email support; 30-day money-back guarantee. (See WooCommerce product page.) |
| Single site — 2-year | $254.40 per 2 years (20% off; effective $127.20 per year) | Two-year billing option on WooCommerce.com (saves 20% vs 1-year). Includes updates & support. |
| Single site — listing on AutomateWoo site | $119 per year (listed on AutomateWoo.com pricing page) | AutomateWoo.com lists a $119/yr single-site price but redirects purchases to WooCommerce.com — official sources show a discrepancy (see notes). |
| Add-on: Birthdays | $49 per year | AutomateWoo add-on (Birthday emails + coupon) sold separately on AutomateWoo add-ons page. |
| Add-on: Refer A Friend | $99 per year | AutomateWoo add-on (referral program) sold separately. |
| Add-on: AgileCRM Integration | Free | Listed as free on the AutomateWoo add-ons page. |
Notes: Pricing is published on the vendor's official sites (AutomateWoo.com and the WooCommerce.com Extensions Store). AutomateWoo.com indicates purchases occur on WooCommerce.com and its pricing page shows $119/yr while WooCommerce product pages list a 1-year price of $159 (and a 2-year price of $254.40). Prices displayed on WooCommerce.com may vary by region/currency. Refund policy: 30-day money-back guarantee (official).
Seller details
WooCommerce
San Francisco, California, United States
2015
Subsidiary
https://woocommerce.com/
https://x.com/woocommerce
https://www.linkedin.com/company/woocommerce
