Aware
Social media analytics software
Social media marketing software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$32 per user per month
Free Trial
Free version unavailable
Small
Medium
Large
- Public sector and nonprofit organizations
- Media and communications
- Education and training
What is Aware
Aware is a social listening and analytics platform used to monitor, analyze, and report on conversations across social networks and online sources. It is typically used by marketing, communications, and insights teams for brand monitoring, campaign measurement, and issue detection. The product emphasizes configurable dashboards, alerting, and reporting workflows to support ongoing monitoring and stakeholder updates.
Broad social listening use cases
Aware supports common social intelligence workflows such as brand monitoring, campaign tracking, and reputation management. It is designed to help teams move from raw mentions to structured insights through filtering and categorization. This makes it suitable for both day-to-day community/PR monitoring and periodic reporting.
Dashboards and reporting workflows
The platform provides dashboards and reporting features intended for sharing results with internal stakeholders. Users can typically configure views for different brands, regions, or campaigns and track changes over time. This reduces reliance on manual spreadsheet reporting for recurring updates.
Alerting for emerging issues
Aware includes alerting capabilities to notify teams when conversation volume or sentiment-related indicators shift. This supports faster response to potential issues and helps teams prioritize what to investigate. Alerting is particularly useful for communications and customer experience teams that need near-real-time awareness.
Marketing execution may be limited
While it supports analytics and monitoring, Aware is not primarily positioned as an end-to-end social publishing and campaign execution suite. Organizations that need advanced content calendars, approvals, and multi-channel publishing may require additional tools. This can increase integration and process overhead.
Data coverage varies by source
As with most social listening tools, access to data depends on each network’s API policies and available data types. Some channels may have limited historical depth, restricted metadata, or reduced access to certain content. Buyers should validate exact source coverage and retention for their required networks and regions.
Setup and tuning effort required
Effective listening typically requires ongoing query design, keyword refinement, and noise reduction to maintain relevance. Teams without dedicated analysts may find it challenging to keep dashboards and alerts accurate over time. This can affect the consistency of insights and the trust stakeholders place in reports.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Starter | $32 per user/month (annual) — $39 per user/month (monthly) | Analytics-focused for small creators: personal profile analytics, content & engagement dashboard, post scheduling (text/image), community engagement feed, team metrics, post repurposing/formatting, engage on behalf of your Company. |
| Standard | $49 per user/month (annual) — $65 per user/month (monthly) | Everything in Starter plus: discover influencers by keyword, custom engagement feeds, up to 200 profiles in custom lists, custom-trained AI post writer (10 AI generations/month), Salesforce & HubSpot integration, premade influencer lists, export top engagers, AI-assisted comment generation. |
| Pro | $149 per user/month (annual) — $199 per user/month (monthly) | Everything in Standard plus: up to 400 profiles in custom lists, increased AI post generations, custom list-building support, export comments as CSV. |
Seller details
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