Awario
Media monitoring software
Social media listening tools
Social customer service software
Public relations (PR) software
Social media marketing software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$29 per month
Free Trial
Free version unavailable
Small
Medium
Large
- Accommodation and food services
- Arts, entertainment, and recreation
- Media and communications
What is Awario
Awario is a social listening and media monitoring platform that tracks keyword mentions across social networks, blogs, forums, and the web. It is used by marketing, PR, and customer support teams to monitor brand reputation, identify engagement opportunities, and respond to public conversations. The product centers on query-based monitoring with alerts, sentiment cues, and basic reporting, and it also supports competitor and topic tracking through separate projects.
Broad web and social coverage
Awario monitors major social networks alongside wider web sources such as blogs, news sites, and forums. This helps teams consolidate brand and topic mentions into a single workspace rather than relying on separate tools. It supports multiple projects and boolean-style keyword queries to refine what gets collected.
Real-time alerts and workflows
The platform provides alerts for new mentions so teams can react to spikes or high-priority posts. It supports assignment and collaboration features that fit lightweight customer care and PR triage workflows. This makes it practical for smaller teams that need monitoring plus basic response management in one tool.
Accessible listening for SMB teams
Awario’s feature set focuses on core listening tasks—tracking, filtering, sentiment indicators, and reporting—without requiring a dedicated analytics team. For organizations that do not need advanced consumer research modules, it can cover day-to-day monitoring and engagement use cases. It is commonly positioned for small to mid-sized teams that want faster setup and simpler operations than enterprise suites.
Limited advanced analytics depth
Compared with platforms built for large-scale consumer intelligence, Awario’s analytics and insight generation are more lightweight. Reporting tends to focus on volume, reach/visibility estimates, and basic sentiment rather than deep audience segmentation or complex research workflows. Teams needing sophisticated dashboards, custom modeling, or large-scale trend analysis may outgrow it.
Data access and historical limits
Social network API constraints can limit what any tool can collect, and Awario is subject to those same restrictions. Depending on plan and source, historical coverage and completeness may not match enterprise providers with extensive licensed datasets. Organizations that require long lookback windows or guaranteed coverage for specific channels should validate data availability during evaluation.
Customer service features are basic
While Awario supports responding and collaboration, it is not a full customer service platform with omnichannel case management, SLAs, and deep CRM integrations. Teams running high-volume support operations may need a dedicated helpdesk for ticketing and automation. This can add complexity if the goal is end-to-end social care management.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Starter | $49 per month (monthly billing) / $29 per month (billed annually) | 3 topics to monitor; Unlimited keywords per topic; 30,000 new mentions/mo; 5,000 stored mentions per topic; 1 team member; Boolean search; Note: Starter is the plan available during the free trial. |
| Pro | $149 per month (monthly billing) / $89 per month (billed annually) | 15 topics to monitor; Unlimited keywords per topic; 300,000 new mentions/mo; 15,000 stored mentions per topic; 10 team members; Data export; PDF/shareable reports. |
| Enterprise | $399 per month (monthly billing) / $249 per month (billed annually) | 100 topics to monitor; Unlimited keywords per topic; 1,000,000 new mentions/mo; 50,000 stored mentions per topic; Unlimited team members; White-label reports; API access; Dedicated account manager; Custom plans available on request. |
