Bókun
Tour operator software
Travel arrangement software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$49 per month
Free TrialFree version
Small
Medium
Large
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What is Bókun
Bókun is a booking and operations platform for tour and activity operators to manage reservations, availability, pricing, and customer communications. It supports online booking via embeddable widgets and integrations, and it also provides tools for reseller/agent distribution. The product is commonly used by small to mid-sized operators running scheduled tours, private tours, and activity-based experiences.
Online booking and checkout
Bókun provides embeddable booking widgets and a hosted checkout flow to take direct bookings from an operator website. It supports configurable availability and booking rules for tours and activities. This helps operators centralize web inquiries and confirmed reservations in one system.
Channel and reseller distribution
Bókun includes capabilities aimed at distributing inventory through partner channels and resellers. Operators can manage rates/availability for distribution use cases alongside direct sales. This is useful for businesses that rely on third-party sellers in addition to their own website.
Operational tools for tours
The platform includes operational features such as booking management, customer details, and day-to-day scheduling support for tour delivery. It is designed around tour/activity workflows rather than generic appointment booking. This makes it better aligned to operators that run departures, capacity-based inventory, and guide/asset planning.
Complexity for small operators
Because Bókun covers booking, distribution, and operations, setup can require time to configure products, availability rules, and integrations. Very small operators with simple needs may find the system heavier than basic booking tools. Implementation effort can increase when multiple sales channels and pricing rules are involved.
Website and UX dependence
The customer booking experience often depends on how widgets are embedded and configured on the operator’s site. Businesses may need web support to optimize styling, tracking, and conversion flows. This can be a limitation for teams without in-house technical resources.
Fit varies by travel workflows
Bókun is oriented to tours and activities rather than end-to-end itinerary building for multi-component travel arrangements. Companies that primarily need proposal-style itineraries, complex multi-day packages, or extensive back-office travel agency functions may require additional tools. Some advanced requirements (e.g., highly customized documents or accounting workflows) may need integrations.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| FREE | $0 (permanently free) | 1 user; booking management; manual/offline bookings; 0% Bókun fees on Viator and offline bookings; no credit card required. |
| START | $49 per month | Up to 5 users; sell online via booking widgets, OTAs & Marketplace; automatic availability/channel management; resource management, payment links, gift cards, point-of-sale; 1.5% Bókun booking fee on applicable bookings (can be passed to guests); 14-day free trial. |
| PLUS | $149 per month | Up to 10 users; everything in START plus custom booking areas for agents, Zapier integrations, extra onboarding support, allocation manager, annual strategy review; 1.25% Bókun booking fee; 14-day free trial. |
| PREMIUM | $499 per month | Unlimited users; everything in PLUS plus manage multiple companies under one account, priority support, additional consultancy/strategy support; 1% Bókun booking fee; 14-day free trial. |
Notes: Bókun states 0% Bókun booking fees for Viator and offline bookings across plans; channel manager and some add-ons may have individual/custom pricing. Plans are monthly and cancellable at any time. Pricing and booking-fee percentages are taken from Bókun's official pricing page.
Seller details
Tripadvisor, Inc.
Needham, Massachusetts, United States
2007
Public
https://www.theforkmanager.com/
https://x.com/thefork
https://www.linkedin.com/company/thefork
