Badger Maps
Field sales software
Location intelligence software
GIS software
Field service management software
Route planning software
Business intelligence software
Distribution software
Asset inspection software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if Badger Maps and its alternatives fit your requirements.
$58 per user per month
Free Trial
Free version unavailable
Small
Medium
Large
- Construction
- Transportation and logistics
- Manufacturing
What is Badger Maps
Badger Maps is a field sales mapping and route planning application designed to help outside sales teams plan territories, optimize daily routes, and manage customer visits. It is commonly used by sales reps and managers who need to visualize accounts and leads on a map and reduce drive time between appointments. The product focuses on map-based workflows, including territory management, check-ins, and activity logging, and it integrates with common CRM systems to sync customer data.
Map-centric sales workflows
Badger Maps centers daily field work around a map view of accounts, leads, and appointments. This supports practical tasks such as planning visit sequences, finding nearby prospects, and visualizing coverage gaps. For teams that operate primarily in the field, the map-first interface can be more efficient than CRM-first navigation.
Route optimization for visits
The product provides route planning to sequence stops and reduce travel time across a day or territory. This is useful for reps who manage many in-person visits and need repeatable planning. Route planning is a core capability in this segment and is implemented as a primary workflow rather than an add-on report.
Territory planning and visibility
Badger Maps supports territory creation and visualization to help managers assign and balance geographic coverage. Teams can use mapped territories to reduce overlap and clarify ownership for accounts and prospects. This aligns with common field sales management needs where geographic assignment drives performance tracking.
Not a full CRM
Badger Maps is typically used alongside a CRM rather than replacing one. Organizations that need end-to-end CRM capabilities (pipeline management, quoting, advanced forecasting, and complex automation) may require additional systems. This can increase integration and administration requirements compared with all-in-one platforms.
Limited GIS depth
While it uses mapping and location-based views, it is not positioned as a full GIS platform for advanced spatial analysis and cartography. Use cases such as complex geoprocessing, custom spatial datasets, and sophisticated thematic mapping may exceed its native capabilities. Teams with heavy GIS requirements may need dedicated GIS tooling.
Field service features are secondary
The product is oriented toward sales visits rather than full field service management. Capabilities such as work order lifecycle management, technician dispatching, parts/inventory workflows, and service-level compliance are not the primary focus. Service organizations may find it better suited for sales coverage than operational service execution.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Business | $58 per user/month (billed annually) — $69 per user/month (billed monthly) | Standard 2-way native CRM integration; Up to 2,000 records/accounts per license (unlimited for CRM-integrated users); Lead generation (view up to 20 new leads on map at a time); Automated, customizable forms connected to CRM; Automated activity/call reports & analytics; Phone & chat support; Sales mapping & route planner; Route optimization (up to 120 stops); Native iOS & Android apps; AI-powered customer visit recommendations; Manager view & team hierarchies; Mileage tracking & reports; API/developer key access; No setup or integration fees; 90-day money-back guarantee. |
| Enterprise | $95 per user/month (billed annually) — $109 per user/month (billed monthly) | Everything in Business, plus Advanced CRM integration; Up to 10,000 records/accounts per license (unlimited for CRM-integrated users); Enhanced lead generation (view up to 60 leads at a time); Customizable forms with conditional fields; Location & time-stamped activity reports; Dedicated account manager & support; SSO with SCIM support; HIPAA compliance & support; UI customization and advanced integrations. |
Add-ons (separately billed):
| Add-on | Price | Notes |
|---|---|---|
| Badger Align (territory management) | $20 per territory/month (billed annually); price per territory declines to $10/mo after 40 territories | Minimum purchase: 5 territories; features: territory creation & alignment, weighted/custom metrics, optimization, CRM integration, scenario planning. |
| Badger Lead Routing | $16 per rep/month (billed annually) — $18 per rep/month (billed monthly); price per rep declines to $10/mo after 40 reps | Minimum purchase: 5 reps; features: territory-based lead assignment, object routing, address-to-territory matching, CRM integration. |
| Badger Insights | $50 per user/month (billed annually) — $60 per user/month (billed monthly) | Per-user analytics and territory insights (not per territory); features: dashboards, heat/bubble/thematic maps, demographic overlays, dynamic reports. |
| Badger Scoreboard | $12 per user/month (billed annually) — $14 per user/month (billed monthly); price per user declines to $8/mo after 40 users | Minimum purchase: 5 users; features: leaderboards, gamification, custom metrics, CRM integration. |
Seller details
Badger Maps, Inc.
San Francisco, CA, USA
2012
Private
https://www.badgermapping.com/
https://x.com/badgermaps
https://www.linkedin.com/company/badger-maps/
