BeMyEye
Retail execution software
Consumer goods software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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€500 per month
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What is BeMyEye
BeMyEye is a retail execution and in-store data collection platform that helps brands and retailers monitor store conditions such as pricing, promotions, planogram compliance, and product availability. It combines mobile workflows for field teams with a crowdsourced shopper community to capture photos, audits, and task results from stores. The product is used by sales operations, trade marketing, and merchandising teams to validate execution and generate store-level insights. A key characteristic is its use of on-demand crowd tasks alongside more traditional field execution processes.
Crowdsourced store audit model
BeMyEye supports collecting in-store observations through a distributed community, which can increase coverage across many locations without staffing a dedicated field force for every visit. This approach is well-suited for spot checks, competitive price checks, and promotion verification. It can complement internal sales reps or third-party merchandisers by filling gaps in visit frequency. The model is particularly useful when rapid, geographically broad sampling is required.
Photo-based execution evidence
The platform emphasizes photo capture and structured audit responses to document shelf conditions and promotional compliance. Photos provide verifiable context for issues such as out-of-stocks, incorrect pricing, or missing POS materials. This evidence can support dispute resolution with stores or third-party service providers. It also enables downstream review and quality control of submitted tasks.
Supports multiple retail use cases
BeMyEye is used for a range of retail execution scenarios including planogram checks, assortment presence, pricing surveys, and campaign monitoring. This breadth helps consumer goods teams standardize data collection across different programs. It can be deployed for recurring audits as well as ad-hoc initiatives. The flexibility aligns with common needs in retail execution programs where requirements change by retailer and campaign.
Data quality depends on crowd
Crowdsourced submissions can vary in accuracy and consistency depending on task design, contributor training, and validation processes. Programs often require strong QA rules, rework loops, or manual review to maintain reliable results. This can add operational overhead compared with tightly managed internal field teams. Some store environments may also limit what contributors can capture.
Not a full SFA replacement
Organizations looking for end-to-end sales force automation (account planning, opportunity management, order capture, and complex trade workflows) may need additional systems. BeMyEye is primarily oriented toward execution verification and in-store intelligence rather than full commercial execution. Integrations may be required to connect results to CRM, BI, or trade promotion processes. This can increase implementation complexity in larger enterprises.
Coverage varies by geography
The effectiveness of on-demand store visits depends on the size and activity of the contributor community in each market. Some regions may have slower task fulfillment or higher incentives required to drive participation. This can affect consistency for global programs that require uniform SLAs. Companies may need fallback options such as third-party merchandisers in low-coverage areas.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Basic | from €500 per month | Field reps & crowdsourced audits, real-time dashboards, store-level KPIs & pictures, availability & visibility, promo compliance, dedicated CSM, Image Recognition A.I., Shelf Scanner, custom API integration. Price shown as “from €500 / month” and actual quote depends on KPIs, product categories and locations. |
| Pro | from €2,000 per month | All Basic features plus automated recommendations, dedicated CSM; listed as “from €2,000 / month”. Marked “Popular”. |
| Enterprise | Custom - Get a Quote | State-of-the-art A.I., Image Recognition and predictive models; enterprise/custom pricing (contact sales). |
| Audit boost (one-time) | from €10,000 (one-time) | One-time crowdsourced audit wave (no recurring program). |
Notes: All prices are listed on BeMyEye's official pricing page as starting amounts and the site states final quotations are calculated based on number & complexity of KPIs, product categories, and number/locations of stores to visit.
Seller details
BeMyEye S.r.l.
Milan, Italy
2011
Private
https://www.bemyeye.com/
https://x.com/bemyeye
https://www.linkedin.com/company/bemyeye/
