BuiltWith
Lead mining software
Data as a service (DaaS) software
Demand generation software
Lead generation software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if BuiltWith and its alternatives fit your requirements.
$144 per year
Free Trial unavailable
Free version
Small
Medium
Large
- Information technology and software
- Education and training
- Retail and wholesale
What is BuiltWith
BuiltWith is a web technology profiling and lead discovery platform that identifies the software, hosting, and third-party services used by websites. Sales, marketing, and market research teams use it to build prospect lists based on installed technologies, track technology adoption trends, and enrich account research. The product differentiates through its focus on technographic data (what a site runs) rather than primarily contact databases, with list building and reporting oriented around web stack signals.
Strong technographic coverage
BuiltWith specializes in detecting and cataloging technologies used on websites, including analytics, advertising, CMS, hosting, and ecommerce components. This supports segmentation and targeting based on specific tools in a prospect’s stack. It is particularly useful when a go-to-market motion depends on compatibility, migrations, or competitive displacement signals.
Technology-based list building
The platform supports building lead lists from technology filters and web attributes, enabling targeted outbound and account selection. Users can identify sites using a given vendor, category, or combination of technologies and export results for downstream workflows. This is a practical alternative to intent-only or firmographic-only targeting when the tech stack is the primary qualifier.
Market and trend research
BuiltWith provides reporting that helps teams analyze technology adoption and changes over time across domains. This supports competitive analysis, TAM estimation, and vertical research using observed web implementations. The data can also be used to validate hypotheses about which segments are adopting certain platforms or services.
Limited contact-level data
BuiltWith is primarily technographic and domain-focused, so it may not provide the depth of person-level contact data that many lead generation databases emphasize. Teams often need additional sources to obtain verified emails, direct dials, and role-based contacts. This can add steps and cost to end-to-end outbound execution.
Detection accuracy varies
Technology detection depends on observable signals from websites, which can be obscured by tag managers, CDNs, server-side implementations, or deliberate masking. As a result, some technologies may be missed or misattributed, especially for custom stacks or heavily optimized sites. Users typically need to spot-check high-value accounts before acting on the data.
Fit depends on web presence
Organizations with minimal public web footprints, gated applications, or limited tracking scripts may be underrepresented or harder to profile. This can reduce usefulness for certain industries or smaller businesses without robust websites. The product is strongest when prospects have detectable, externally visible web technologies.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Advanced | $144 per year (yearly only) | Detailed technology profiles only; no list generation; 0 API credits; single login; minimum duration 1 year. |
| Basic | $295 per month OR $2,950 per year | 2 Technologies; 2 Keywords; 2 Retail Reports; 1 System Login; upload 2,000 websites; 2,000 API credits/month (accumulative); minimum term 1 month. |
| Pro | $495 per month OR $4,950 per year | Unlimited Technologies/Keywords/Retail Reports; 1 System Login; upload 20,000 websites; 20,000 API credits/month (accumulative); minimum term 1 month. |
| Team | $995 per month OR $9,950 per year | Unlimited Technologies/Keywords/Retail Reports; Unlimited System Logins; upload 100,000 websites; 100,000 API credits/month (accumulative); minimum term 1 month. |
Programmatic / Usage-based add-ons (official site): Pricing model: Pay-as-you-go API credits: $99 for 2,000 credits (1 API credit = 1 domain return); credits do not expire; cheaper at larger volumes. Firehose: $315.45 for 5,000 websites (PAYG based on list size). Datasets: One-off or subscription; pricing ranges from $1,721 to $187,000 depending on list size. Other tools (PAYG): LeadsEye — $100; List Upload — $100.
Seller details
BuiltWith Pty Ltd
Melbourne, Australia
2007
Private
https://builtwith.com/
https://x.com/builtwith
https://www.linkedin.com/company/builtwith/
