CallRail
AI sales assistant software
Conversation intelligence software
Outbound call tracking software
Sales acceleration software
Attribution software
Lead capture software
Inbound call tracking software
Marketing analytics software
Online form builder software
Live chat software
Contact center software
AI voice assistants
Account-based marketing software
Account-based execution software
Demand generation software
Lead generation software
Call & contact center software
Call recording software
IT call logging software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$45 per month
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- Professional services (engineering, legal, consulting, etc.)
- Education and training
- Transportation and logistics
What is CallRail
CallRail is a call tracking and lead intelligence platform that helps marketing and revenue teams attribute inbound calls, texts, chats, and form submissions to campaigns and sources. It provides tracking numbers, call recording, transcription, and reporting to connect lead activity with marketing spend and downstream outcomes. The product is commonly used by SMBs, agencies, and multi-location businesses that rely on phone leads and want clearer attribution and lead handling workflows.
Strong call attribution toolkit
CallRail supports dynamic number insertion and pools of tracking numbers to attribute calls to channels, campaigns, keywords, and landing pages. It captures call metadata (source, time, duration, caller ID) and ties it to marketing touchpoints for reporting. This makes it practical for teams that need phone-lead attribution without deploying a full CRM suite.
Multi-channel lead capture
In addition to calls, CallRail can capture and route leads from SMS, web forms, and chat, consolidating interactions in one place. This helps teams compare performance across lead sources and standardize follow-up workflows. The approach is useful for agencies and SMBs that want a unified view of inbound lead activity.
Conversation insights and QA
Call recording, transcription, and conversation analysis features support quality assurance and coaching for teams handling inbound leads. Users can review interactions, tag outcomes, and identify patterns that affect conversion. These capabilities provide a lighter-weight alternative to deploying a dedicated contact center analytics stack for basic coaching and compliance needs.
Not a full CRM
CallRail focuses on attribution and lead interaction tracking rather than end-to-end pipeline management. Organizations that need forecasting, complex opportunity workflows, or extensive account management typically rely on a separate CRM and integrations. This can add implementation effort to keep lead and revenue data consistent across systems.
Contact center depth varies
While it includes call handling features, it is not designed to replace full contact center platforms for advanced routing, workforce management, and omnichannel agent operations. Larger support organizations may find limitations in enterprise contact center controls and reporting. It fits best where inbound lead response is the primary call workflow.
AI features may be bounded
Conversation intelligence and automation capabilities depend on available models, configuration, and the quality of captured audio and transcripts. Teams expecting highly customizable AI assistants or deep sales acceleration automation may find the feature set narrower than specialized AI-first tools. Governance requirements (retention, consent, and access controls) may also require careful configuration depending on jurisdiction.
Plan & Pricing
Call Tracking plans:
| Plan | Price | Key features & notes |
|---|---|---|
| Call Tracking | $45/mo (plus additional usage) | 5 local numbers, 250 local minutes, call & text tracking & attribution, call recording & routing. 14-day free trial. Add-ons: local numbers $3 ea., local minutes $0.05/min, toll-free numbers $5 ea., toll-free minutes $0.08/min, SMS $0.03/msg. |
| Call Tracking + Conversation Intelligence® | $90/mo (plus additional usage) | Everything in Call Tracking plus call transcripts, keyword analysis. Includes 7,500 call transcription minutes. 14-day free trial. Add-on transcription: $0.02/min (for some plans). |
| Call Tracking + Form Tracking | $90/mo (plus additional usage) | Everything in Call Tracking plus form tracking and custom form builder. Includes 1,000 form submissions. 14-day free trial. Add-ons: form submissions $0.02/submission. |
| Call Tracking Complete | $175/mo (plus additional usage) | Call & form tracking with Premium Conversation Intelligence™: call transcripts, keyword analysis, call summaries & sentiment, conversation trend reports. Includes 10,000 transcription minutes and 1,000 form submissions. 14-day free trial. |
Lead Tracking plans:
| Plan | Price | Key features & notes |
|---|---|---|
| Lead Tracking | $50/mo (plus additional usage) | 5 numbers, 250 minutes, call & text tracking, call recording & routing, call transcription & analysis, automation rules. 14-day free trial. |
| Lead Tracking Complete | $95/mo (plus additional usage) | Lead Tracking plus form tracking & attribution, custom form builder, multi-touch CPL reporting. 14-day free trial. |
| Lead Conversion | $150/mo (plus additional usage) | Lead Tracking plus Premium Conversation Intelligence™: call transcripts, keyword analysis, call summaries & sentiment analysis, conversation trend reports, automatic conversion tagging. 14-day free trial. |
| Lead Conversion Complete | $195/mo (plus additional usage) | Form tracking & attribution, custom forms, call transcripts, keyword analysis, summaries & sentiment, trend reports, automatic conversion tagging, Convert Assist tools. 14-day free trial. |
Other products / notes:
- AI Voice Assistant (Voice Assist): Starts at $95/month; note: “All plans include Call Tracking starting at an additional $50.” Additional $1/call after 50 Voice Assist calls over 15 seconds. Try it free option available on site.
- Add-on pricing summary (from official pricing compare table): Local numbers $3 ea.; Local minutes $0.05 ea.; Toll-free numbers $5 ea.; Toll-free minutes $0.08 ea.; SMS $0.03 ea.; Form submissions $0.02 ea.; Call transcription minutes: $0.02–$0.04/min (varies by plan); Analysis minutes $0.04 ea. |
Seller details
CallRail, Inc.
Atlanta, Georgia, USA
2011
Private
https://www.callrail.com/
https://x.com/callrail
https://www.linkedin.com/company/callrail/
