Calltouch
Inbound call tracking software
Marketing analytics software
SMS marketing software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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6,000 ₽ per month
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What is Calltouch
Calltouch is a call tracking and marketing attribution product used to connect inbound phone calls to specific marketing sources and campaigns. It is typically used by marketing teams and agencies that need call analytics, lead routing, and reporting across channels. The product also supports messaging workflows, including SMS, to follow up with leads and measure engagement. It focuses on tying call and message activity back to marketing performance reporting.
Call attribution and reporting
Calltouch supports tracking inbound calls and associating them with marketing sources such as campaigns, channels, or landing pages. This helps teams quantify phone leads alongside digital conversions in a single reporting view. The reporting focus aligns with common requirements in call-tracking-led marketing analytics deployments. It is suited to organizations that need call-level visibility for optimization and budgeting.
Lead handling workflows
The product includes operational features that help teams manage inbound leads, such as routing and follow-up processes. These workflows reduce manual steps between a call event and sales or service engagement. For teams that rely on phone inquiries, this can improve response consistency. It also supports using messaging as part of the follow-up process.
SMS capability alongside calls
Calltouch includes SMS functionality that can be used for lead follow-up and campaign communications. Having SMS and call tracking in one tool can simplify measurement of phone and message interactions tied to marketing efforts. This is useful for businesses that convert leads through both calls and texts. It can reduce the need to stitch together separate point solutions for basic call-plus-SMS use cases.
Limited public technical detail
Publicly available documentation and detailed technical specifications appear limited compared with more widely documented platforms in this category. This can make it harder to validate integration depth, data export options, and governance controls before purchase. Buyers may need to rely on vendor-led demos and direct Q&A to confirm fit. It can lengthen evaluation cycles for teams with strict IT requirements.
Unclear enterprise governance features
Information is not readily verifiable on advanced enterprise needs such as granular role-based access controls, audit logs, data residency options, and formal compliance attestations. For regulated industries, these items often influence vendor selection and procurement timelines. Organizations may need contractual assurances or additional security reviews. This can be a constraint for larger deployments.
Ecosystem breadth not confirmed
It is not clearly verifiable which third-party integrations are available out of the box (for example, major CRMs, analytics suites, and ad platforms) and how robust those connectors are. If integrations are limited, teams may need custom work via APIs or middleware. That increases implementation effort and ongoing maintenance. Integration uncertainty can be a deciding factor when comparing tools in this space.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Аналитика (Analitika) | 6,000 ₽ per month | Basic analytics package; software fee 6,000 ₽ (VAT not applied). Includes skvoznaia analytics, tracking site goals, integrations with ad platforms and CRM. Callback minutes charged separately (see widgets rates). cite |
| Стандарт (Standard) | 6,500 ₽ per month | Full analytics for medium business; software fee 6,000 ₽ + services 500 ₽ (VAT incl). Includes dynamic and static call tracking, keyword-level detail, help with setup. Callback minutes charged separately. cite |
| Премиум (Premium) | 9,500 ₽ per month | All Standard features plus priority support, free callback and Predict (speech-to-text) features; callback minutes included without limit for this tier; services 500 ₽. cite |
| Энтерпрайз (Enterprise) | 21,250 ₽ per month | Enterprise-level: Premium features + Big Data (3,000 users/month), Scoring (4,000 users/month), access to CDP; contact sales for larger volumes and custom pricing. cite |
Additional usage/add-on pricing (from official pricing pages):
- Widgets: widgets are free to use; you pay only for callback minutes. New clients receive 50 free minutes. Per-minute rates vary by tariff (examples): Analitika — 10 ₽/min (up to 499 min), Standard — 7 ₽/min (up to 499 min), Premium/Enterprise — free/unlimited. cite
- CDP platform (add-on): from 10,500 ₽. cite
- Targeted SMS: from 9.2 ₽/SMS; Promotional SMS from 6.4 ₽/SMS; Service SMS from 4.2 ₽/SMS. cite
- Voice target: from 130 ₽/contact; Programmatic campaigns from 183,000 ₽/campaign. Online chat: 600 ₽/month per operator. Sender name for SMS (clients) 6,900 ₽/month. (All prices shown on official site in RUB). cite
