Captello
Lead capture software
Event management platforms
Event marketing software
Lead retrieval software
Demand generation software
Lead generation software
Event management software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if Captello and its alternatives fit your requirements.
$14.99 per device per month
Free Trial unavailable
Free version
Small
Medium
Large
- Retail and wholesale
- Manufacturing
- Information technology and software
What is Captello
Captello is an event lead capture and lead retrieval platform used by exhibitors and event marketers to collect attendee data at in-person and virtual events. It supports badge scanning and digital engagement experiences (for example, interactive content and gamified activities) to qualify leads and capture additional context beyond basic contact details. The product is typically used by marketing and sales teams that need to route event leads into CRM and marketing automation workflows and measure event-driven pipeline.
Purpose-built for event lead capture
Captello focuses on workflows specific to trade shows and events, such as badge scanning, on-site lead qualification, and rapid follow-up. This specialization can reduce reliance on generic CRM data entry during events. It also supports capturing custom fields and notes to add context that basic lead lists often lack.
Engagement tools to qualify leads
The platform includes interactive experiences that can be used at booths or event touchpoints to encourage participation and collect richer data. These interactions can help teams segment leads based on responses rather than only scan counts. This is useful when event teams need more than contact capture to support demand generation reporting.
Integrations for downstream workflows
Captello is designed to push captured leads into CRM and marketing systems for routing and nurture. This helps align event operations with sales follow-up processes and reduces manual export/import steps. Compared with general-purpose prospecting tools, the integration emphasis is oriented around event-sourced leads and attribution.
Event-centric, not full CRM
Captello addresses event lead capture and related engagement, but it does not replace a full CRM for account management, forecasting, and ongoing sales workflows. Organizations still need a system of record to manage opportunities and long-cycle pipelines. Teams expecting an all-in-one sales platform may find the scope narrower than CRM-first products.
Value depends on event volume
The ROI is strongest for companies that run frequent events or have large booth traffic. For smaller teams with occasional events, the setup and operational overhead may outweigh benefits versus simpler capture methods. Adoption also depends on consistent usage by booth staff during busy event periods.
Integration effort varies by stack
While integrations are a core part of the product, the level of configuration required can vary depending on the CRM/marketing automation environment and data governance needs. Custom fields, lead assignment rules, and consent requirements may require additional setup and testing. Some organizations may need technical support to standardize data flows across events.
Plan & Pricing
Pricing model: Mixed (per-device subscription, per-event licenses, hardware rental & purchase)
Per-device / subscription (software licenses):
- "Licenses for the product start at $14.99 per device per month" — official site blog/article states device licenses start at $14.99 per device/month; volume pricing available and users can upgrade/downgrade month-to-month. (site: captello.com)
Per-event / single-event & premium licenses:
- "Premium Lead Capture" marketing/checkout promotion: $500 (applies to unlimited users per organization for an event; marketing landing indicates $500 premium lead capture license and includes 1 free game experience).
- Captello offers per-event, a-la-carte licensing for single events (order now / purchase single event licenses via site). Exact single-event SKU pricing is presented on event license/order pages (see site) — some event licenses are offered as one-time event purchases.
Event in a BOX (hardware + bundled software) — box.captello.com (official storefront):
- Rental (5-day minimum):
- US Event BOX 150: $300 rent (5 day minimum)
- US Event BOX 250: $500 rent (5 day minimum)
- US Event BOX 500: $550 rent (5 day minimum)
- Purchase (own year-round):
- US Event BOX 150: $3,705.00 purchase
- US Event BOX 250: $5,018.00 purchase
- US Event BOX 500: $9,080.00 purchase
- Accessories / hardware (examples from official storefront):
- 10.2" iPad w/ Captello software (rental): $50.00 (5 day minimum)
- Barcode Scanner (Zebra DS2278 rent): $23.40 (5 day minimum)
- Stripe Reader M2: $98.00 (purchase)
- Zebra ZD420 Thermal Printer (purchase): $875.00
- Additional rental/purchase accessories and terms listed on box.captello.com
Other official offerings & pricing notes:
- IntelliScan: site states "flexible pricing models" and promotes contacting Captello / scheduling a demo; no public per-unit price published.
- Connexions Digital Business Card: official Captello page labels this product as "Completely Free" (free digital business card product).
- Captello provides free resources (e.g., Event Lead Capture Grader, Ultimate Guide e-book) and a free Universal Lead Capture Certification program (free courses), per official site.
Notes & constraints from official site:
- Several Captello services (IntelliScan, EventGen subscription, many activations) do not show detailed public tiered pricing on the main site — the site frequently requests scheduling a demo or contacting sales for custom/enterprise pricing.
- Event in a BOX purchases/rentals explicitly state that the BOX "Requires Subscription License for Captello EventGen Registration software."
