CartFlows
Landing page builders
Conversion rate optimization tools
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$189 per year
Free Trial unavailable
Free version
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What is CartFlows
CartFlows is a WordPress plugin for building and optimizing sales funnels and checkout flows for WooCommerce-based stores. It is used by small businesses and ecommerce teams to create landing pages, order bumps, one-click upsells/downsells, and custom checkout experiences. The product operates inside a self-hosted WordPress environment and typically integrates with page builders and WordPress marketing plugins. Its core focus is improving purchase conversion through funnel steps and checkout optimization rather than providing a full marketing automation suite.
WooCommerce-native funnel building
CartFlows is designed specifically for WooCommerce, so it aligns with common ecommerce checkout and order management workflows. It supports multi-step funnels that connect landing pages, checkout, and post-purchase offers. This focus can reduce the need to adapt general-purpose landing page tools to ecommerce-specific requirements. It is most relevant for WordPress sites that already standardize on WooCommerce.
Checkout optimization features
The product includes ecommerce conversion elements such as order bumps and one-click upsells/downsells. These features target revenue per visitor and cart completion rather than only top-of-funnel lead capture. Teams can test different funnel structures and checkout layouts within WordPress. This specialization differentiates it from broader email/CRM platforms in the reference set that emphasize automation and contact management.
Works within WordPress stack
CartFlows runs in the customer’s WordPress environment, which can simplify deployment for organizations already operating WordPress sites. It typically works alongside popular WordPress page builders and WooCommerce extensions, enabling reuse of existing themes and plugins. Data and site assets remain under the customer’s hosting and WordPress administration. This can be a fit for teams that prefer self-managed web infrastructure over a fully hosted funnel builder.
WordPress dependency and overhead
CartFlows requires WordPress and WooCommerce, so it is not suitable for teams that want a standalone hosted funnel/landing page platform. Performance, caching, and security depend on the site’s hosting and overall plugin stack. Organizations may need ongoing maintenance for updates and compatibility across WordPress, WooCommerce, themes, and other plugins. This can increase operational effort compared with fully managed SaaS tools.
Limited native marketing automation
CartFlows focuses on funnel pages and checkout flows and does not replace a full email marketing, CRM, or advanced automation platform. Many lifecycle marketing capabilities (segmentation, multi-channel messaging, lead scoring) typically require additional tools. Teams often integrate with separate email/CRM systems to run end-to-end campaigns. Buyers comparing against all-in-one suites in the reference set should plan for a broader stack.
Testing and analytics vary by setup
Conversion measurement and experimentation often rely on external analytics, tracking configuration, and sometimes additional plugins. The depth of reporting can vary depending on the WooCommerce reporting setup and any connected analytics tools. Teams may need technical work to ensure accurate attribution across funnel steps and post-purchase offers. This can be a constraint for organizations that require centralized, out-of-the-box experimentation reporting.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0 — Permanently free WordPress plugin | Free version available with basic funnel/checkout features and free funnel templates (see Free vs Pro comparison). |
| CartFlows Plus (Annual) | $189/year ($16/month billed annually). Renewal: $249/year | Includes modern checkout styles, custom checkout fields, dynamic order bumps, one-click upsells/downsells, smart funnel routing, OttoKit Pro (1 yr), SkillJet access; use on up to 10 websites; 14-day money-back guarantee. |
| CartFlows Pro (Annual) | $299/year ($25/month billed annually). Renewal: $449/year | All Plus features plus A/B split testing, funnel analytics, conversion-focused funnel templates, bundled Modern Cart & Cart Abandonment Pro; use on up to 30 websites; 14-day money-back guarantee. |
| Woo Toolkit (Annual) | $449/year ($37/month billed annually). Renewal: $649/year | Bundle including CartFlows Pro + premium plugins (Modern Cart, Cart Abandonment Pro), OttoKit Pro (1 yr) and SkillJet access; use on up to 30 websites; 14-day money-back guarantee. |
| CartFlows Plus (Lifetime) | $699 one-time (introductory shown on site) | Lifetime access; split-pay option available (11 monthly installments shown $69 x 11); use on 10 websites. |
| CartFlows Pro (Lifetime) | $999 one-time (introductory shown on site) | Lifetime access; split-pay option available ($99 x 11); use on 30 websites. |
| Woo Toolkit (Lifetime) | $1499 one-time (introductory shown on site) | Lifetime bundle access; split-pay option available ($149 x 11); use on 30 websites. |
Seller details
CartFlows (Brainstorm Force)
Unsure
Private
https://cartflows.com/
https://x.com/cartflows
https://www.linkedin.com/company/cartflows/
