CHEQ
Marketing analytics software
Consent management platforms
Click fraud software
Bot detection and mitigation software
Fraud detection software
Web security software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if CHEQ and its alternatives fit your requirements.
$99 per month
Free Trial
Free version unavailable
Small
Medium
Large
- Real estate and property management
- Education and training
- Information technology and software
What is CHEQ
CHEQ is a go-to-market security platform focused on detecting and blocking invalid traffic, click fraud, and automated bots that distort digital advertising and web analytics. It is used by performance marketing, growth, and security teams to protect paid media spend, improve lead quality, and reduce fraudulent conversions across web and app traffic. The product combines bot detection, fraud prevention, and traffic filtering with integrations into ad platforms and analytics/attribution tools. It also offers modules that overlap with web security and privacy/consent-related controls depending on deployment.
Strong invalid-traffic prevention
CHEQ is purpose-built to identify and mitigate click fraud, bot traffic, and other forms of invalid traffic that affect paid acquisition and conversion tracking. It supports blocking and filtering actions that can be applied before traffic reaches landing pages or downstream systems. This focus aligns well with teams that need to protect media budgets and performance metrics rather than only monitor anomalies.
Integrations for marketing workflows
The platform is designed to connect with common advertising, analytics, and attribution stacks so teams can act on traffic-quality signals in existing workflows. This helps marketing operations teams reconcile spend, conversions, and lead quality without building extensive custom pipelines. Compared with general marketing analytics tools, CHEQ’s integrations are oriented around preventing and excluding fraudulent traffic at the source.
Cross-functional security use cases
CHEQ spans marketing protection and broader web security use cases by applying bot management and threat detection concepts to customer acquisition flows. This can reduce the need for separate point tools when the primary risk surface is marketing and lead-generation traffic. Security and marketing stakeholders can share a common view of traffic quality and enforcement policies.
Not a full analytics suite
CHEQ focuses on traffic quality and fraud mitigation rather than end-to-end marketing analytics, journey reporting, or revenue attribution. Organizations looking for deep multi-touch attribution, pipeline influence modeling, or advanced BI-style analysis may still require a dedicated analytics platform. As a result, it often complements rather than replaces broader measurement tools.
Tuning and false positives risk
Bot and fraud mitigation typically requires ongoing tuning to balance blocking efficacy with the risk of filtering legitimate users. Overly aggressive rules can reduce conversion volume or affect user experience, especially for edge cases like privacy tools, corporate networks, or accessibility technologies. Teams should plan for monitoring, exception handling, and periodic policy adjustments.
Privacy/consent scope may vary
While CHEQ is associated with privacy and consent-related capabilities in some deployments, it is not always positioned as a standalone consent management platform for full regulatory compliance programs. Enterprises with complex consent, preference management, and governance requirements may need a dedicated CMP and legal-driven workflows. Buyers should validate regional coverage, consent UX options, and audit/reporting needs against their compliance requirements.
Plan & Pricing
Paid Marketing (CHEQ Essentials)
| Plan | Price | Key features & notes |
|---|---|---|
| Core | $149 per month (billed annually) | Up to 5 protected websites; up to 1M yearly visits from paid platforms; Protection for Google Ads, Facebook Ads & Microsoft Ads; AI bot detection; Pixel Guard connector; Free trial available |
| Advanced | $249 per month (billed annually) | Up to 30 protected websites; up to 1M yearly paid visits; Multiple domain setup; Agency permissions and account overview; Free trial available |
| Enterprise | Custom pricing | Unlimited protected websites & yearly visits; Protection for 13 marketing platforms; Advanced reporting; Customer Success Manager & onboarding support; Contact sales |
Bot Mitigation (CHEQ Essentials)
| Plan | Price | Key features & notes |
|---|---|---|
| Core | $99 per month (billed annually) | Up to 5 protected websites; Up to 1M yearly visits (paid + direct + organic); Bot detection for all websites; Bot blocking for WordPress sites; 24/7 support; Reporting & analytics; Free trial available |
| Advanced | $149 per month (billed annually) | Up to 30 protected websites; Up to 1M yearly visits; All Core features plus agency/scale features; Free trial available |
| Enterprise | Custom pricing | Unlimited protected websites & yearly visits; Bot blocking for all website types; Advanced reporting & analytics; Customer Success Manager & onboarding support; Contact sales |
Notes: Pricing details taken from the official CHEQ Essentials pricing page (essentials.cheq.ai/pricing). CHEQ corporate site (cheq.ai) does not publish public pricing for its enterprise-grade products and generally directs users to contact sales or book a demo.
Seller details
CHEQ AI Technologies Ltd.
Tel Aviv, Israel
2016
Private
https://cheq.ai/
https://x.com/cheq_ai
https://www.linkedin.com/company/cheq-ai/
