CleverTap
Customer journey mapping tools
Marketing analytics software
Marketing automation software
Mobile marketing software
Personalization engines
Push notification software
Mobile app analytics tools
Mobile app optimization software
Conversion rate optimization tools
WhatsApp marketing software
Application development software
Mobile development software
Mobile analytics software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$75 per month
Free Trial
Free version unavailable
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- Accommodation and food services
- Transportation and logistics
- Media and communications
What is CleverTap
CleverTap is a customer engagement platform used to analyze user behavior and orchestrate cross-channel messaging for mobile apps and digital products. It supports segmentation, journey orchestration, and campaign execution across channels such as push notifications, in-app messaging, email, SMS, and WhatsApp. The product is typically used by growth, lifecycle marketing, and product teams to improve activation, retention, and conversion. It combines event-based analytics with campaign automation and personalization features in a single system.
Unified analytics and orchestration
CleverTap links behavioral event data with campaign execution, which reduces the need to move audiences between separate analytics and automation tools. Teams can build segments from in-app events and immediately use them in journeys and campaigns. This setup supports common lifecycle use cases such as onboarding, re-engagement, and churn prevention. It is particularly oriented toward mobile-first products where event instrumentation is central.
Strong mobile engagement channels
The platform includes native capabilities for push notifications and in-app messaging, which are core channels for mobile engagement programs. It also supports additional channels (including WhatsApp) to extend journeys beyond the app. Marketers can coordinate channel sequencing and frequency controls within automated flows. This helps teams run multi-step campaigns without relying entirely on external messaging point solutions.
Segmentation and personalization tooling
CleverTap provides segmentation based on user attributes and behavioral events, enabling targeted messaging and experimentation with different audiences. Personalization features allow content variations based on user context and past actions. Journey building supports conditional logic to tailor paths for different cohorts. These capabilities align with conversion and retention optimization workflows.
Implementation depends on instrumentation
Value depends on accurate event tracking and identity management in the app and other digital properties. Teams often need engineering support to define event taxonomies, implement SDKs, and maintain data quality over time. If instrumentation is inconsistent, analytics and segmentation can become unreliable. This can slow time-to-value for organizations without mature product analytics practices.
Complexity for smaller teams
The combination of analytics, journeys, and multiple channels can introduce operational complexity. Smaller teams may find it challenging to manage governance, naming conventions, and campaign QA at scale. Advanced use cases typically require training and disciplined processes. Organizations looking for a lightweight messaging tool may find the feature set broader than needed.
Not a full CRM replacement
CleverTap focuses on behavioral engagement and lifecycle marketing rather than end-to-end CRM functions such as sales pipeline management. Companies that need account-based workflows, opportunity tracking, or customer success playbooks may require additional systems. Data synchronization with other platforms can be necessary for a complete customer view. This adds integration and ongoing administration overhead.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Essentials | $75 per month (starts) — MAU tiers (e.g., up to 5,000 MAU at $75/month); pricing page also shows ₹6,000/month in INR regional view. | Entry-level engagement plan: multi-channel campaigns (email, push, in‑app), segmentation, basic analytics, experiments. Supports up to 100,000 MAU (scales with add-ons). User history retention: 1 year. Add‑ons available; overage rules apply (see notes). |
| Advanced | Custom / Quote ("Let’s Talk") | Everything in Essentials + hyper-personalization, automated segmentation, advanced analytics, premium engagement channels (paid media syncs). Quote-based pricing. |
| Cutting Edge | Custom / Quote ("Let’s Talk") | Advanced + AI-driven features (predictive segmentation, recommendations, IntelliNODE). Quote-based pricing. |
Notes:
- Overage & billing: Example base pricing and overage rules documented (e.g., base price example: $250 for up to 20,000 MAU; overage: $1.25 per 100 MAUs with an overage multiplier of 1.2; 10% add‑on surcharge applied to add-ons). No overage charges during trial. (See official Payments & Overages documentation.)
- Trial: Pricing page and account docs reference a 30-day free trial for self‑serve/Essentials; billing starts after the 30‑day trial.
- Regional pricing: the public pricing page shows INR pricing (₹6,000/month) for Essentials in the India region; documentation cites USD starting tiers (e.g., $75/month for 5K MAU).
Seller details
CleverTap
San Francisco, CA, USA
2013
Private
https://clevertap.com/
https://x.com/CleverTap
https://www.linkedin.com/company/clevertap/
