Club (formerly Brandbassador)
Affiliate marketing software
Customer advocacy software
Influencer marketing platforms
Demand generation software
Brand advocacy software
Social media marketing software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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What is Club (formerly Brandbassador)
Club (formerly Brandbassador) is a platform for managing and activating a brand’s community of creators, customers, and advocates to generate social content and track performance. It supports workflows such as recruiting participants, assigning tasks/campaign missions, collecting user-generated content, and measuring outcomes across social channels. The product is typically used by consumer brands and e-commerce teams that run ambassador, micro-influencer, and advocacy programs. It emphasizes community-based activation and task-based campaigns rather than operating as a broad affiliate network.
Task-based creator activation
Club supports structured “missions” or tasks that guide creators and advocates to produce specific content and actions. This helps standardize campaign execution across many participants and reduces ad-hoc coordination. It fits programs where brands want repeatable workflows for seeding products, posting content, and reporting completion. Compared with network-centric affiliate tools, it is oriented to managed community execution.
UGC and advocacy workflows
The platform is designed around customer/brand advocacy use cases, including recruiting ambassadors and managing ongoing engagement. It provides mechanisms to collect and organize user-generated content and track participation. This aligns well with brands that want to build a repeatable advocacy engine rather than only manage referral links. It can complement performance programs by adding community and content operations.
Program management and tracking
Club provides centralized management for participants, campaigns, and performance reporting. Brands can monitor completion status, content submissions, and outcomes tied to campaigns. This reduces reliance on spreadsheets and manual follow-ups for ambassador programs. It is useful for teams running multiple concurrent activations across regions or product lines.
Not a full affiliate network
Club focuses on managing a brand’s own community of creators and advocates rather than providing a large built-in marketplace/network of affiliates. Brands that need extensive partner discovery, network-level compliance tooling, or broad publisher coverage may require additional systems. It may be less suitable as the sole system of record for complex affiliate ecosystems. Organizations often pair community activation with separate affiliate tracking or partner network capabilities.
Limited fit for B2B channels
The product is primarily aligned to consumer social and creator-led programs. Companies with partner-led B2B demand generation needs (e.g., multi-tier channel programs, MDF/co-op workflows, deal registration) may find gaps. Those use cases typically require deeper PRM/channel management features than an advocacy/creator platform provides. As a result, it may not cover end-to-end partner operations for B2B channel teams.
Social platform dependency risk
Performance and workflows depend on integrations and policies of third-party social platforms. Changes to APIs, attribution rules, or content permissions can affect tracking fidelity and available automation. This can create variability in reporting consistency across channels and over time. Teams may need process workarounds when platforms restrict data access.
Plan & Pricing
Brand (Brandbassador) — Official pricing tiers (no public prices; contact sales)
| Plan | Price | Key features & notes |
|---|---|---|
| Growth | Price on request / Custom pricing | Unlimited brand ambassadors; Unlimited admin users; Unlimited Missions; Mission maker; Template Missions; Social boost Missions; Discount codes and tracking links; Live chat; Partnership kick-off call.. |
| Pro | Price on request / Custom pricing | Everything in Growth PLUS: Code drop; My Shop (beta); Feature in app (limited slots); Premium onboarding; Bespoke success plan; Bi-annual business reviews; Bespoke benchmarks; Monthly trends consultation; 2 hours of Managed Services; Express onboarding for new starters.. |
| Co-Pilot | Price on request / Custom pricing | Everything in Pro PLUS: 15 hours time resource; Tier 1 support; Bi-weekly analysis meeting; TikTok trend specialist.. |
| Auto-Pilot | Price on request / Custom pricing | Everything in Co-Pilot PLUS: 30 hours time resource; Premium activation; Senior Brand Executive; Access to 1.7m ambassadors.. |
Club (club.co) — Official offerings shown on Club pricing page (prices: upon request)
| Plan | Price | Key features & notes |
|---|---|---|
| Club Hub | Price / Upon request | A central hub for brand-community interaction, engagement, and growth. Includes Engage, Communicate, Affiliate features.. |
| Club Suite | Price / Upon request | A comprehensive suite for managing, engaging, and growing your community. Includes Engage, Communicate, Affiliate, Insights, Manager.. |
| Club Universe | Price / Upon request | Everything you need to grow and engage your community. Includes Engage, Communicate, Affiliate, Insights, Manager, Loyalty, Recruit.. |
Notes:
- Both the Club (club.co) pricing page and the Brandbassador (brandbassador.com) pricing/plans pages show "price upon request" or "tailor-made pricing" and require contacting sales or booking a demo to receive a quote. No public numeric pricing (monthly/annual amounts) is listed on the vendor's official pricing pages.
- The vendor’s Terms/User Terms include language about fees for end-users/ambassadors (e.g., "There are no Monthly fees for using Club/Brandbassador" in User Terms), but that relates to Users/Ambassadors rather than Brand (customer) pricing; brand-facing pricing remains custom and not public on the official pages.
