ConvertFlow
A/B testing tools
Landing page builders
Lead capture software
Pop-up builder software
Retargeting software
Conversion rate optimization tools
Demand generation software
Lead generation software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$299/m per month
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What is ConvertFlow
ConvertFlow is a conversion rate optimization platform used to create and target on-site campaigns such as pop-ups, sticky bars, embedded forms, and landing pages. It is typically used by marketing and growth teams to capture leads, personalize calls-to-action, and run experiments to improve sign-ups and other conversion events. The product combines a visual builder with audience targeting rules and integrations to common email and CRM systems. It is positioned for teams that want to manage multiple on-site conversion assets from one tool rather than using separate point solutions.
Unified on-site campaign builder
ConvertFlow supports multiple on-site formats (pop-ups, slide-ins, sticky bars, embedded forms, and landing pages) from a single interface. This reduces the need to maintain separate tools for different conversion assets. Teams can reuse blocks and templates across campaigns to standardize design and messaging. The approach fits organizations running many concurrent lead-capture and CTA initiatives.
Targeting and personalization rules
The platform provides rule-based targeting to control when and to whom campaigns display (for example, by page, referral source, device, or visitor attributes). This enables segmentation and personalized CTAs without custom development. Marketers can align offers to funnel stage and traffic source. These capabilities are commonly expected in CRO suites and help reduce generic, site-wide messaging.
Integrations for lead routing
ConvertFlow integrates with marketing automation and CRM tools to pass captured leads and event data downstream. This supports common workflows such as list building, lead scoring, and triggering nurture sequences. Centralizing capture and routing can improve data consistency compared with manually connecting multiple form tools. It also helps demand generation teams operationalize experiments by tying on-site variants to downstream outcomes.
Not a full experimentation suite
While ConvertFlow supports testing and iteration of on-site experiences, it is not primarily designed for complex product experimentation programs. Organizations needing advanced statistical controls, feature flagging, or deep experimentation governance may require additional tooling. This can matter for teams that run high-volume experiments across product and marketing surfaces. As a result, ConvertFlow may be best used for marketing-site CRO rather than broad product analytics experimentation.
Retargeting depends on ad stack
Retargeting use cases typically rely on external ad platforms and pixels, with ConvertFlow acting mainly as an on-site capture and segmentation layer. Teams may still need separate tools for audience syncing, multi-channel orchestration, and ad performance reporting. This can increase operational complexity for organizations expecting an end-to-end retargeting platform. The product’s value is strongest on-site rather than in paid media execution.
Implementation and governance overhead
Deploying on-site overlays and personalized CTAs often requires careful QA to avoid performance issues, design conflicts, or unintended targeting. Larger sites may need coordination between marketing, web, and analytics teams to manage templates, naming conventions, and experiment hygiene. Without governance, campaign sprawl can make reporting and maintenance difficult. This is a common limitation for tools that enable rapid creation of many on-site assets.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0 / month | Create funnels for free; up to 5 funnel campaigns per site; unlimited funnel previews; No credit card required; cannot launch (go live) on website until upgrading. |
| Pro | Starts at $299 / month (monthly); annual discount to $250 / month (2 months free with annual) | Includes A/B funnel split-testing, conditional funnel logic, product onboarding; includes 30,000 monthly funnel views (base); recommended plan. Overage: +$100 per additional 10,000 funnel views. |
| Plus | Starts at $833 / month (monthly); discounted with annual | Website experiments platform with white‑glove onboarding; includes 100,000+ monthly funnel views; identity resolution & targeting; private Slack; 90‑day money back guarantee. |
| Custom (Enterprise) | Custom pricing | Managed services, volume rates, SOC 2 / SSO, unlimited funnel traffic, flat‑rate invoicing and enterprise features; request quote. |
Notes: Additional paid "website" sub‑accounts are billed separately at the plan rate (e.g., an account with Pro + 2 additional Pro websites would include multiple monthly invoices at the Pro rate). ConvertFlow also offers professional services (e.g., Popup Accelerator at $250+/mo, Funnel Accelerator one‑time $3,500 per funnel) as add‑on services.
