Copper
CRM software
Email tracking software
Sales performance management software
Sales acceleration software
Sales analytics software
Online form builder software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$9 per seat per month
Free Trial
Free version unavailable
Small
Medium
Large
- Professional services (engineering, legal, consulting, etc.)
- Information technology and software
- Real estate and property management
What is Copper
Copper is a cloud-based CRM designed to help small and mid-sized teams manage contacts, companies, deals, and sales activities. It is commonly used by organizations that work heavily in Google Workspace and want CRM workflows that align with Gmail, Google Calendar, and Google Drive. The product focuses on pipeline management, activity tracking, and reporting, with optional add-ons for lead capture and email-related features. It supports integrations and automation to connect CRM records with common business tools.
Deep Google Workspace alignment
Copper is built to work closely with Gmail, Google Calendar, and Google Drive, which can reduce context switching for teams that live in Google Workspace. Users can associate emails and meetings with CRM records to keep activity history centralized. This approach fits organizations that prefer lightweight CRM workflows rather than highly customized enterprise implementations.
Straightforward pipeline management
Copper provides core CRM objects (people, companies, opportunities) and visual pipelines for managing deals. It supports tasking, reminders, and activity logging to keep sales processes consistent. For teams moving up from spreadsheets or basic contact managers, the structure is typically easier to adopt than more complex suites.
Integrations and workflow automation
Copper offers integrations with common productivity and business applications and provides automation features to reduce manual data entry. It supports configurable fields, workflows, and reporting to adapt to different sales motions. These capabilities help teams standardize lead-to-opportunity processes without building extensive custom code.
Less suited for complex enterprises
Copper’s feature set and customization depth are generally oriented toward SMB and mid-market use cases. Organizations needing advanced territory management, complex approval workflows, or highly granular role-based controls may find limitations. Large-scale deployments can require additional tooling or process workarounds.
Email tracking not primary focus
While Copper supports email-related workflows through its Google Workspace alignment, dedicated email tracking and outreach capabilities can be less comprehensive than specialized sales engagement tools. Teams that rely on multi-step sequences, advanced deliverability controls, or extensive A/B testing may need complementary software. This can increase overall stack complexity.
Forms and lead capture are add-on
Online forms and lead capture capabilities are not always as full-featured as dedicated form builder platforms. Organizations with complex form logic, extensive design control, or sophisticated routing requirements may need an external form tool. This can introduce additional integration and maintenance effort.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Starter | $9 per seat/month (paid annually) — $12 per seat/month (paid monthly) | 1,000 contact limit; Google Workspace integration; Tasks & activity feed; Forms; Zapier integration; trial available. |
| Basic | $23 per seat/month (paid annually) — $29 per seat/month (paid monthly) | Everything in Starter plus 2,500 contact limit; Task automation; Pipelines; Project management; Contact enrichment. |
| Professional | $59 per seat/month (paid annually) — $69 per seat/month (paid monthly) | Everything in Basic plus 15,000 contact limit; Workflow automation; Bulk email; Reporting; Integrations. |
| Business | $99 per seat/month (paid annually) — $134 per seat/month (paid monthly) | Everything in Professional plus unlimited contacts; Email series; Custom reports; Multi-currency; Premium support; seat minimums apply for some add-ons. |
Notes: Prices shown on the vendor site are in USD and exclude taxes/fees. Copper advertises a free 14-day trial (no credit card required). Some features (personal onboarding, premium support) note "Seat minimums apply" on the pricing page.
Seller details
Copper, Inc.
San Francisco, CA, USA
2011
Private
https://www.copper.com
https://x.com/CopperHQ
https://www.linkedin.com/company/copper-inc/
