Coupontools
Mobile marketing software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if Coupontools and its alternatives fit your requirements.
€37.00 per month
Free Trial
Free version unavailable
Small
Medium
Large
- Accommodation and food services
- Retail and wholesale
- Real estate and property management
What is Coupontools
Coupontools is a mobile marketing platform focused on creating and distributing digital coupons, loyalty cards, and mobile wallet passes. It is used by brands, retailers, and agencies to run promotional campaigns that can be redeemed in-store or online and tracked through campaign analytics. The product emphasizes template-based campaign creation and distribution via links, QR codes, and integrations with common marketing channels.
Multiple distribution options
Campaigns can be distributed through URLs, QR codes, and embeddable assets that fit into existing mobile and web touchpoints. This helps teams run promotions without requiring a dedicated mobile app. It also supports workflows that connect offline media (posters, receipts) to mobile redemption.
Campaign tracking and reporting
Coupontools provides reporting oriented around coupon/pass performance, such as issuance and redemption activity. These metrics help marketers evaluate campaign effectiveness and iterate on offers. The analytics are aligned to promotional mechanics rather than only engagement events.
Digital coupon and pass focus
The platform is purpose-built for digital coupons, loyalty cards, and wallet passes rather than general-purpose messaging. This makes it suitable for promotion-heavy retail and CPG use cases where redemption mechanics matter. It supports common redemption patterns such as QR/barcode-based scanning and wallet-based storage.
Narrower than full suites
Coupontools centers on coupons and wallet passes, so it may not replace broader mobile marketing suites that include advanced automation, multistep journeys, and cross-channel orchestration. Organizations seeking a single system for email, SMS, push, and lifecycle automation may need additional tools. This can increase integration and operational overhead.
Integration depth varies
While the product supports common distribution methods, the depth of integrations with CRM, CDP, attribution, and ad platforms may be more limited than platforms built primarily for those ecosystems. Some teams may require custom work to connect redemption data to customer profiles and downstream reporting. Integration requirements should be validated during evaluation.
Depends on redemption operations
In-store redemption often requires compatible POS processes, staff training, or scanner configuration to reliably validate barcodes/QR codes. If operational readiness is low, campaigns can suffer from inconsistent redemption experiences. This is a common constraint for coupon-driven mobile promotions.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| SMB Lite | €37.00 per month (€355.20 per year) | 1 campaign; Regular coupons, scratch card or loyalty card; Chat support; Best for local shops, restaurants, startups. (7-day free trial available) |
| SMB Pro | €77.00 per month (€739.20 per year) | 2 campaigns; All campaign types (coupons, vouchers, gamification, loyalty); Coupon Directory; Chat + email support; (7-day free trial available) |
| Agency Lite | €97.00 per month (€931.20 per year) | 3 campaigns; Full whitelabel setup; Priority chat + email support; For agencies/resellers. (7-day free trial available) |
| Agency Pro | €197.00 per month (€1,891.20 per year) | 5 campaigns; Subaccounts; Priority chat, email & phone support; For larger agencies and white-label resellers. (7-day free trial available) |
Add-ons (official site): Extra active campaigns €20/month each; Custom domains €15/month each; Extra loyalty members €10 per 1000; Design services from €40; Custom development €125/hour; Messaging rates published on site.
