Craft.io
Decision-making software
Idea management software
Product management software
Strategy and innovation roadmapping tools
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$19 per editor per month
Free Trial
Free version unavailable
Small
Medium
Large
- Media and communications
- Information technology and software
- Retail and wholesale
What is Craft.io
Craft.io is a product management platform used to capture product ideas and feedback, prioritize initiatives, and publish product roadmaps. It is typically used by product managers and product operations teams to align stakeholders on strategy, requirements, and delivery plans. The product combines idea intake, prioritization frameworks, and roadmap views with collaboration features to support cross-functional planning.
End-to-end product planning
Craft.io supports a workflow from idea capture through prioritization and roadmap publication in a single system. This reduces reliance on separate tools for intake, scoring, and roadmap communication. Teams can maintain a consistent source of truth for initiatives, requirements, and status updates.
Multiple roadmap visualizations
The platform provides different roadmap formats (for example, timeline and board-style views) to communicate plans to different audiences. This helps product teams tailor outputs for executives, delivery teams, and customer-facing stakeholders. Roadmaps can be shared to improve alignment without exposing unnecessary internal detail.
Structured prioritization support
Craft.io includes mechanisms to score and rank initiatives using configurable criteria. This supports more repeatable decision-making than ad hoc spreadsheet-based methods. It also helps document why items are prioritized, which can improve stakeholder transparency.
Integrations vary by stack
Organizations often need integrations with engineering, CRM, and support systems to keep feedback and delivery status synchronized. If required connectors are limited or require additional configuration, teams may rely on manual updates. This can reduce data freshness and increase process overhead.
Adoption requires governance
A single workspace for ideas, requirements, and roadmaps depends on consistent taxonomy, ownership, and intake rules. Without clear governance, teams can accumulate duplicate ideas, inconsistent scoring, and outdated roadmap items. This can make reporting and stakeholder communication less reliable over time.
Not a full execution tool
Craft.io focuses on product planning and roadmapping rather than day-to-day software delivery execution. Teams still typically need separate tools for sprint management, issue tracking, and detailed engineering workflows. This can introduce handoffs and requires process alignment across systems.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Starter | $24 per editor/month (monthly) or $19 per editor/month (annual, billed annually — 20% savings) | Core features: unlimited contributors (free), single workspace, roadmaps, backlog management & prioritization, 2‑way dev tool sync, up to 3 workspace views, up to 3 personal views, up to 5 custom fields, workflow management, Guru templates & views. Add‑ons: not available on Starter. |
| Pro | $99 per editor/month (monthly) or $79 per editor/month (annual, billed annually — 20% savings) | Everything in Starter plus unlimited workspaces, unlimited custom fields, unlimited saved/Guru views, manage dependencies, design tool integrations, LiveShare, automated progress tracking. Add‑ons available: OKRs & Product Strategy, Feedback portal, Capacity planning at $20 per add‑on/editor/month (monthly) or $15 per add‑on/editor/month (annual). |
| Enterprise | Custom pricing (contact sales; custom billed annually) | Enterprise-grade features and security: on‑prem Jira/Azure DevOps integrations, product portfolio management, multi‑level OKRs, portfolio roadmaps, automation rules, SSO, audit logs/SAML/IP whitelisting, public API, enterprise support & onboarding. All add‑ons included. |
Notes: craft.io offers a 14‑day free trial (no credit card required) with access to Pro functionality.
Seller details
Craft.io Ltd.
Tel Aviv, Israel
2015
Private
https://craft.io/
https://x.com/craft_io
https://www.linkedin.com/company/craft-io/
