CrowdRise by GoFundMe
Fundraising software
Nonprofit software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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Pay-as-you-go
Free Trial unavailable
Free version
Small
Medium
Large
- Public sector and nonprofit organizations
- Media and communications
- Arts, entertainment, and recreation
What is CrowdRise by GoFundMe
CrowdRise by GoFundMe is an online fundraising platform used by nonprofits, teams, and individuals to run donation campaigns and peer-to-peer fundraising. It supports creating branded fundraising pages, collecting online donations, and enabling supporters to fundraise on an organization’s behalf. The product is typically used for campaign-based fundraising rather than as a full nonprofit operations suite, and it sits within GoFundMe’s broader fundraising platform and payment processing ecosystem.
Strong peer-to-peer fundraising
The platform is designed for supporter-led fundraising, enabling individuals and teams to create their own pages tied to a central campaign. This structure fits events, challenges, and community-driven drives where many fundraisers contribute to a shared goal. It reduces the need for staff to manually coordinate individual fundraising pages and donation collection.
Fast campaign setup and launch
CrowdRise-style workflows focus on quickly publishing donation pages and sharing them through common digital channels. This is well suited to time-bound campaigns and rapid response fundraising where speed matters. Organizations can start collecting online donations without implementing a broader CRM or membership system first.
Backed by GoFundMe platform
As part of GoFundMe, it benefits from an established online giving infrastructure and consumer familiarity with the GoFundMe brand. This can lower friction for one-time donors who have previously donated through GoFundMe. It also centralizes donation processing and campaign management within the same vendor ecosystem.
Limited nonprofit operations coverage
Compared with nonprofit management suites, the product is primarily oriented around fundraising campaigns rather than end-to-end nonprofit administration. Organizations that need membership management, program management, complex constituent records, or advanced case workflows often require additional systems. This can create a split between fundraising activity and broader constituent management.
Less suited to complex giving
Campaign-first platforms can be less flexible for sophisticated fundraising needs such as complex pledge management, major gift pipelines, or highly customized donation flows. Organizations running multi-entity structures or nuanced fund accounting may find configuration options constrained. As fundraising complexity grows, teams may need supplementary tools or integrations.
Data portability and reporting gaps
Donation and fundraiser data is typically optimized for campaign reporting rather than comprehensive longitudinal donor analytics. Organizations may need exports and downstream tools to perform advanced segmentation, retention analysis, and multi-channel attribution. This can add operational overhead when aligning fundraising data with finance and CRM reporting.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Individual / Business (GoFundMe) | $0.00 to create; Transaction fee: 2.9% + $0.30 per donation | No subscription fee; donors may optionally tip; transaction fee automatically deducted per donation. |
| Certified Charity (GoFundMe) | $0.00 to create; Transaction fee: 2.2% + $0.30 per donation | Lower transaction fee for certified charities; no platform subscription fee. |
| GoFundMe Pro — Essentials | Zero subscription fees and no setup costs (request access) | Designed for nonprofits with annual revenue under $1M; same-day access to core product suite; optional add-ons may incur additional costs. |
| GoFundMe Pro — Custom | Custom pricing (contact sales) | Built for nonprofits with annual revenue over $1M; includes assisted onboarding, advanced integrations, API access, and hands-on support. |
Seller details
GoFundMe, Inc.
San Diego, CA, USA
2010
Private
https://www.gofundme.com/
https://x.com/gofundme
https://www.linkedin.com/company/gofundme/
