Dealer.com
Automotive marketing software
Automotive software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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Small
Medium
Large
- Media and communications
- Arts, entertainment, and recreation
- Retail and wholesale
What is Dealer.com
Dealer.com is an automotive digital marketing and website platform used by franchised and independent dealerships to manage their online presence and lead generation. It provides dealer websites, digital advertising services, and tools to capture and route leads from web forms and third-party sources. The product is commonly deployed as part of a broader dealership technology stack and is often integrated with CRM and DMS systems through the vendor’s ecosystem and partners.
Dealer website platform focus
Dealer.com is widely used for dealership website hosting and content management tailored to automotive inventory and promotions. It supports common dealership workflows such as inventory merchandising, lead capture, and service scheduling entry points. For dealers prioritizing a single vendor for site operations plus marketing services, it can reduce the number of separate tools required.
Integrated marketing service options
The platform is commonly bundled with managed digital advertising and SEO/SEM services, which can centralize campaign execution and reporting. This can help dealerships that lack in-house marketing staff maintain consistent campaign operations. It also supports attribution and lead tracking across website and advertising touchpoints, depending on the package and integrations used.
Ecosystem and dealership integrations
Dealer.com is part of Cox Automotive’s portfolio, which can simplify integration with other dealership systems in that ecosystem. Dealerships can connect website leads to downstream sales processes via CRM integrations and data feeds. This is useful for stores that want fewer vendors and more standardized data flows across marketing and sales tools.
Less flexible vendor model
Dealers that prefer a highly modular, vendor-neutral stack may find the product works best when paired with the vendor’s broader ecosystem. Some integrations and data access patterns can be more straightforward within that ecosystem than with third-party tools. This can increase switching costs if a dealership later changes website or marketing providers.
Service-heavy implementation dependence
Because many deployments include managed services (e.g., advertising management), outcomes can depend on account configuration and ongoing service quality. Dealerships may need to coordinate closely with the vendor for changes to campaigns, site components, or tracking. This can be slower than fully self-managed tools for teams that want rapid iteration.
Pricing and packaging opacity
Pricing is typically quote-based and can vary by dealership size, services included, and contract terms. This can make it harder to compare total cost against point solutions for websites, messaging, or marketing automation. Dealers may need to validate what is included (e.g., reporting, call tracking, advanced analytics) to avoid unexpected add-ons.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Custom / Quote (no public tiers published) | Contact sales — pricing not published on site | Dealer.com offers personalized dealer solutions (Websites, Advertising, Managed Services, Digital Retailing, integrations with Cox Automotive products). Pricing is tailored per dealer; the site directs visitors to request a demo or contact sales for pricing and proposals. |
Seller details
Cox Automotive, Inc.
Atlanta, GA, USA
1898
Subsidiary
https://www.coxautoinc.com/
https://x.com/CoxAutomotive
https://www.linkedin.com/company/cox-automotive-inc-/
