DealerBuilt
Car dealer software
Automotive software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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What is DealerBuilt
DealerBuilt is a dealership management system (DMS) used by automotive retailers to run core dealership operations such as sales, F&I, service, parts, accounting, and reporting. It targets franchised and independent dealerships that want an integrated system of record for customer, vehicle, and transaction data. The product is typically deployed as a cloud-based platform and is positioned as an alternative to legacy DMS environments with an emphasis on configurable workflows and third-party integrations.
Broad DMS operational coverage
DealerBuilt supports core dealership workflows across variable operations (sales and F&I) and fixed operations (service and parts), along with accounting and reporting. This reduces the need to stitch together multiple point solutions for day-to-day dealership processing. For dealer groups, a single DMS can standardize processes across rooftops while keeping local configuration where needed.
Cloud deployment and access
As a cloud-based DMS, DealerBuilt supports access through a web interface without requiring on-premises servers at each store. This can simplify updates and remote access for multi-location teams. Cloud deployment can also help centralize data management and disaster recovery compared with locally hosted environments.
Integration-oriented architecture
DealerBuilt is designed to connect with other dealership systems (for example, CRM, digital retailing, inventory, and lender networks) through integrations. This matters in dealerships where different teams rely on specialized tools outside the DMS. An integration-friendly approach can reduce duplicate data entry and improve consistency of customer and vehicle records across systems.
Implementation and data migration effort
Moving to a new DMS typically requires significant data conversion, process redesign, and staff training, and DealerBuilt is not exempt from these realities. Dealers should plan for parallel runs, reconciliation, and change management across departments. The time and cost of migration can be material, especially for multi-rooftop groups with complex accounting histories.
Feature depth varies by module
While DealerBuilt covers major DMS areas, the depth of functionality in specific modules may not match every dealership’s established processes or niche requirements. Some stores may need add-ons or third-party tools for specialized reporting, OEM-specific workflows, or advanced analytics. Fit should be validated with role-based demos (accounting, service, parts, F&I) rather than only executive-level walkthroughs.
Integration scope depends on partners
Although the platform supports integrations, availability and quality can vary by vendor, dealership region, and OEM program requirements. Some integrations may require additional fees, custom work, or ongoing coordination between vendors to maintain data mappings. Dealers should confirm which integrations are certified, supported, and covered under SLAs before committing.
Plan & Pricing
No pricing tiers or usage-based prices are published on DealerBuilt's official website. DealerBuilt presents custom / quotation-based pricing and directs prospective customers to contact sales or schedule a demo. Example (from official site):
| Plan | Price | Key features & notes |
|---|---|---|
| Custom / Contact Sales | Not published on official site | DealerBuilt markets modular enterprise solutions (Lightyear DMS, Oplogic CRM, iService, Vistadash) and requires contacting Sales or scheduling a demo for pricing details. |
