DelightChat
Social commerce platforms
Omnichannel commerce software
Live chat software
WhatsApp marketing software
E-commerce software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$29 per month
Free Trial
Free version unavailable
Small
Medium
Large
- Retail and wholesale
- Accommodation and food services
- Education and training
What is DelightChat
DelightChat is a customer messaging and support platform focused on commerce use cases, with an emphasis on WhatsApp as a sales and service channel. It helps e-commerce teams manage conversations, send WhatsApp campaigns/automations, and handle customer support from a shared inbox. The product is commonly used by small to mid-sized online retailers that want to convert and support customers through messaging apps. It typically integrates with e-commerce platforms to sync customer/order context for faster resolution and order-related workflows.
Commerce-focused WhatsApp workflows
DelightChat centers its feature set on WhatsApp-driven commerce scenarios such as order updates, abandoned cart follow-ups, and customer support tied to order history. This focus can reduce the need to assemble multiple tools for messaging, basic automation, and support. For teams prioritizing WhatsApp as a primary channel, the product aligns more closely to day-to-day operational needs than general-purpose chat tools.
Shared inbox for support
The platform provides a team inbox to manage customer conversations collaboratively, which supports assignment, internal coordination, and consistent responses. This structure is useful for small support teams that need visibility into ongoing threads and ownership. It also helps reduce duplicated replies and improves continuity when multiple agents handle the same customer.
Integrations with e-commerce stack
DelightChat is designed to connect with common e-commerce systems to pull customer and order context into conversations. This enables agents to answer order-status and delivery questions without switching tools as often. It also supports message flows that depend on purchase and order events, which is important for commerce lifecycle messaging.
Limited enterprise governance depth
Compared with broader customer engagement suites, DelightChat may offer fewer controls for complex governance needs such as advanced role-based access, audit requirements, and multi-brand administration. Larger organizations often require deeper workflow customization and compliance tooling across regions and business units. This can make the product less suitable as a standardized platform for large, distributed teams.
Automation breadth may be narrower
While it supports WhatsApp campaigns and common commerce automations, the automation builder and orchestration options may be less extensive than specialized chatbot/marketing automation platforms. Teams needing sophisticated branching logic, multi-channel journey design, or extensive template management may encounter constraints. In those cases, additional tooling or custom work may be required.
Channel coverage varies by plan
Although positioned for omnichannel messaging, the depth and parity of features across channels can vary, with WhatsApp typically receiving the most emphasis. Organizations that need uniform capabilities across social, web chat, and other messaging channels may need to validate feature completeness per channel. This can affect reporting consistency and operational processes when multiple channels are equally important.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Startup | $29 per month | Support: 500 tickets/mo (extra $10 per 100 tickets); Marketing: 2,500 contacts/mo (extra $10 per 1,000 contacts); 5 team members included; 3 support channels; 1 Shopify store; Customer Support Inbox (WA, IG, FB, Email, Live Chat); WhatsApp Business API included ("+ WhatsApp charges" — WhatsApp conversation/API charges billed separately); GPT-powered AI Assistant (paid add-on; 10K free tokens/month included; $5 per 100K tokens thereafter); Mobile apps; Live chat widget; Free Green Tick application; 14-day free trial; No credit card required. |
| Scale (Most popular) | $99 per month | Support: 2,000 tickets/mo (extra $8 per 100 tickets); Marketing: 10,000 contacts/mo (extra $5 per 1,000 contacts); 20 team members included; 10 support channels; 3 Shopify stores; All Startup features plus 1:1 personalised onboarding, marketing & support ROI analytics; Back-in-stock alerts available as paid add-on; "+ WhatsApp charges" (WhatsApp API fees billed separately). |
| Growth | $299 per month | Support: 6,000 tickets/mo (extra $5 per 100 tickets); Marketing: 30,000 contacts/mo (extra $3 per 1,000 contacts); 50 team members included; 25 support channels; Unlimited Shopify stores; Dedicated account manager; Done-for-you onboarding; Priority support; All Scale features; "+ WhatsApp charges" (WhatsApp API fees billed separately). |
Additional pricing notes from the official site:
- First WhatsApp Business API number is included in all plans; each additional WhatsApp API number costs $25 / month (bulk discounts may apply).
- AI Assistant: plan includes 10K free tokens per month; additional usage is $5 per 100K tokens.
- Annual billing: site advertises “Get 30% OFF on Annual plans” (contact sales to activate).
- Some add-ons (e.g., Back in Stock Alerts) are listed as paid add-ons but specific prices are not published on the pricing page.
- WhatsApp conversation/API charges are separate and referenced to Facebook/Meta’s WhatsApp pricing (site shows "+ WhatsApp charges").
