deltaDNA
Gaming tools
Game development software
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What is deltaDNA
deltaDNA is a game analytics and player engagement platform used to collect gameplay events, analyze player behavior, and support data-driven live operations. It is typically used by mobile and online game teams (product, analytics, and live-ops) to monitor KPIs, segment players, and run targeted in-game messaging or experiments. The product combines an event-based analytics pipeline with tools for segmentation, dashboards, and campaign/trigger logic that can be integrated into game clients and back-end services.
Event-based game analytics
deltaDNA supports custom event instrumentation to capture detailed gameplay and economy telemetry beyond basic installs and sessions. This enables teams to analyze funnels, retention, progression, and monetization with game-specific context. It fits workflows where analysts and product owners need to iterate on event schemas and reporting as the game evolves.
Segmentation and targeting tools
The platform includes player segmentation capabilities that can be used to define audiences based on behavior, spend, progression, and other attributes. These segments can support targeted messaging and live-ops style interventions without requiring a separate engagement system. This is useful for teams that want analytics and engagement actions in one tool rather than stitching multiple point solutions.
Live-ops experimentation support
deltaDNA provides mechanisms commonly used for live games, such as running campaigns and testing changes against cohorts. This helps teams evaluate the impact of content updates, offers, or UX changes using controlled comparisons. It aligns with game development environments where rapid iteration and measurement are required post-launch.
Implementation requires instrumentation work
To get value from the platform, teams must implement SDKs and define a consistent event taxonomy. Poorly designed events or inconsistent naming can reduce reporting quality and increase rework. Smaller teams without analytics engineering support may find initial setup and ongoing governance demanding.
Learning curve for non-analysts
Advanced segmentation, query concepts, and experiment design can be difficult for teams without prior analytics experience. Organizations may need internal training and clear ownership to avoid misinterpretation of metrics. This can slow adoption compared with simpler crash reporting or basic attribution tools.
Not a full dev toolchain
deltaDNA focuses on analytics and engagement rather than source control, issue tracking, or core game engine functionality. Teams still need separate products for code hosting, build pipelines, and runtime error monitoring. Buyers looking for an end-to-end development platform will need additional tooling alongside deltaDNA.
Plan & Pricing
Pricing model: Pay-as-you-go Free tier/trial: Free tier available (see details)
Example costs (Unity Gaming Services — Analytics & Player Engagement — relevant to legacy deltaDNA functionality):
- Analytics (Active Users / Month):
- Included: 50,000 MAU, 500 custom events per MAU, 0.05 query seconds per MAU.
- After 50,000 MAU: $0.00360 per MAU.
- After 150,000 MAU: $0.00315 per MAU.
- After 500,000 MAU: $0.00293 per MAU.
- After 1,000,000 MAU: $0.00225 per MAU.
Related UGS (LiveOps) usage examples (for context — also on Unity pricing page):
- Cloud Save: 5 GiB/month free; $0.50 per GiB thereafter; writes/reads have included quotas and per-10k request pricing.
- Cloud Code: 1,000,000 invocations/month free; $1.50 per million invocations thereafter; compute hours and egress have listed rates.
- Cloud Content Delivery: 50 GB/month free; bandwidth tiers after that ($0.08/GB after 50 GB, discounts at 50 TB and 500 TB).
Discounts / notes:
- Pricing shown on Unity’s UGS pricing page is usage-tiered (per-MAU and other resource-based tiers). Enterprise / large-volume options likely available by contacting Unity sales; the page lists contact for high-volume/enterprise items.
Key notes:
- deltaDNA was acquired by Unity; deltaDNA functionality is provided via Unity Gaming Services (UGS) analytics/player engagement offerings (official Unity pages).
- Unity has indicated legacy deltaDNA endpoints/dashboard were being sunset; customers are/ were being migrated to Unity Analytics/UGS.
(Prices and tiers taken directly from Unity’s official UGS Pricing page.)
Seller details
deltaDNA Ltd (a Unity Technologies subsidiary)
Edinburgh, Scotland, UK
2010
Subsidiary
https://deltadna.com/
https://x.com/deltadna
https://www.linkedin.com/company/deltadna/
