Designmodo Postcards
Email template builder software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$16 per month
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Free version
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What is Designmodo Postcards
Designmodo Postcards is a web-based email template builder used to design responsive marketing and transactional email layouts without hand-coding. It targets marketers, designers, and small teams that need reusable email modules and exportable HTML for use in an email service provider or internal sending system. The product focuses on drag-and-drop composition, modular blocks, and team workflows rather than providing a full email marketing automation suite.
Drag-and-drop email builder
Postcards provides a visual editor for assembling emails from prebuilt sections and components. This reduces the need for HTML/CSS expertise for common layout work. It supports responsive design patterns suitable for typical email client constraints. For teams that primarily need template production, it keeps the workflow focused on design and export.
Reusable modular components
The builder is organized around blocks/sections that can be reused across templates. This helps standardize brand layouts and speeds up creation of new campaigns. It also supports maintaining a consistent structure across multiple email variants. Compared with broader platforms in the space, this modular approach is oriented to template production rather than list management.
Exportable HTML workflow
Postcards is designed to output email-ready HTML that can be used in external sending tools. This is useful for organizations that separate template creation from delivery and automation. It can fit into workflows where templates are handed off to developers or uploaded into an ESP. The export-centric model can reduce vendor lock-in for the sending layer.
Not an automation platform
Postcards focuses on building templates and does not function as a full email marketing platform. Users typically still need a separate system for audience management, segmentation, scheduling, and automation. This adds integration and operational overhead compared with all-in-one marketing suites. It is less suitable when the primary need is campaign execution rather than template production.
Email client rendering gaps
Template builders generally cannot guarantee identical rendering across all email clients without testing and iteration. Postcards does not replace dedicated email rendering and QA workflows that many teams rely on. Organizations may still need separate tools and processes for previews, client-specific fixes, and accessibility checks. This can lengthen the path from design to deployment for high-volume programs.
Limited enterprise governance
Compared with enterprise-grade email operations tooling, governance features can be a constraint for larger teams. Advanced approval workflows, granular role-based controls, and centralized compliance controls may require additional process or external systems. This can be a limitation for regulated industries or distributed teams. Fit depends on how much control and auditability the organization requires.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Start | Free forever — $0 /month | 10 template projects; 5 monthly exports; 10 test emails daily; unlimited teammates; online image hosting; all pre-made modules. |
| Plus | $16 /month | Unlimited template projects; 20 monthly exports & 5 daily exports; 20 test emails daily; 1 editor/teammate included; online image hosting; all pre-made modules; additional editors $8/editor. |
| Pro | $24 /month | Unlimited template projects & exports; unlimited test emails; 3 editors/teammates included; online image hosting + CDN; all pre-made modules; Single Sign-On (SSO); additional editors $8/editor. |
Notes: The vendor pricing page shows a Yearly/Monthly toggle but the page source displays the monthly rates above. No explicit annual prices were listed in-page source.
