Double the Donation
Fundraising software
Nonprofit software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$300 per year
Free Trial
Free version unavailable
Small
Medium
Large
- Public sector and nonprofit organizations
- Education and training
- Accommodation and food services
What is Double the Donation
Double the Donation is a fundraising-focused platform that helps nonprofits and schools increase revenue from workplace giving programs, primarily through employer matching gifts and corporate volunteer grant programs. It is typically used by development teams to identify match-eligible donors, present match instructions during and after giving, and manage follow-up outreach. The product centers on an employer matching gift database and integrations that embed matching-gift prompts into donation forms, CRMs, and email workflows.
Deep matching-gift focus
The product is purpose-built for matching gifts and volunteer grant identification rather than general donor management. It provides an employer search experience and matching-gift guidance that can be surfaced to donors at key points in the giving journey. This specialization can complement broader nonprofit platforms that prioritize CRM, events, or membership workflows.
Integrations with fundraising stack
Double the Donation is designed to connect with common donation forms, CRMs, and marketing tools so match prompts and match-status data can flow into existing processes. This reduces the need to manually research employer programs for each donor. Integrations also support automated follow-up messaging to donors who are likely eligible for a match.
Operational tools for follow-up
The platform supports workflows to track match-related outreach and progress, helping teams manage a pipeline of match opportunities. It can help standardize how staff handle employer verification, donor reminders, and match submission steps. This is useful for organizations that want repeatable processes without building custom tooling.
Not a full nonprofit suite
Double the Donation does not replace a nonprofit CRM or an end-to-end fundraising system for donations, events, memberships, and constituent engagement. Organizations typically still need separate systems for donor records, receipting, campaign management, and reporting. As a result, it is most effective as an add-on to an existing fundraising stack.
Value depends on donor mix
Impact varies based on how many donors work for match-eligible employers and how often donors complete match submissions. Organizations with limited corporate-employed donor bases may see less incremental benefit. Realizing value often requires ongoing donor education and consistent follow-up processes.
Integration and data governance effort
Implementing integrations and aligning fields (e.g., employer, match status, outreach stages) can require configuration and coordination across systems. Data quality issues such as missing or inconsistent employer information can reduce match identification rates. Teams may need to adjust donation forms and communications to fully operationalize the workflows.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Essentials | Tiered: Up to $2,000 identified = $300 (first year free); Up to $5,000 identified = $500; Up to $15,000 identified = $1,200 | Designed for smaller orgs (page lists thresholds for contributions/form 990). Includes: 3 user seats, one donation form integration, automated emails, embeddable matching gift search plugin, access to volunteering & payroll giving modules. Sign up free; billing is tiered based on dollars identified as match-eligible. |
| Standard | Starts at $999/year (quote required) | Everything in Essentials plus: unlimited user seats, CRM integrations, unlimited donation form integrations, CSV import, revenue-focused reporting, standard onboarding. Get a quote for exact pricing. |
| Enterprise | Starts at $30,000/year (quote required) | Everything in Standard plus: custom APIs, parent/child accounts, multi-channel automation (SMS), custom agreements/security reviews, advanced onboarding. Get a quote for exact pricing. |
Additional/related pricing (official site):
- Volunteering (DTD Volunteering) — "Standard" starts at $699/year; features and "Get a demo / Get a quote" options available for expanded tiers. (Requires Matching product to access some features.)
- Managed Services — professional services billed at $100 per hour (listed on official Managed Services page).
- Onboarding/Optimization packages — Standard onboarding starts at $500; Advanced starts at $2,500 (official pages list these as "starts at" amounts).
