Drift
AI sales assistant software
Conversational marketing software
Bot platforms software
Chatbots software
Business scheduling software
Live chat software
Customer self-service software
Conversational support software
Customer service automation software
Conversational intelligence software
AI marketing agents
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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- Professional services (engineering, legal, consulting, etc.)
- Information technology and software
- Media and communications
What is Drift
Drift is a conversational marketing and sales platform that uses website chat, routing, and automation to qualify inbound visitors and connect them to sales or support teams. It is commonly used by B2B revenue teams to capture leads, book meetings, and route conversations based on intent, account attributes, and availability. The product combines live chat, chatbots, meeting scheduling, and integrations with CRM and marketing systems to support an inbound-to-pipeline workflow.
Strong inbound chat workflows
Drift centers on converting website traffic into conversations and meetings through playbooks, routing rules, and automated qualification. Teams can tailor experiences by page, audience segment, and account signals to direct visitors to the right path. This makes it well-suited for organizations that rely on inbound demand and want a chat-first motion alongside forms and email.
Meeting booking and routing
Drift includes scheduling capabilities designed to move from chat to a booked meeting without leaving the conversation. Routing can use business rules (team, territory, account, or intent) to connect visitors to the right rep or queue. This reduces manual handoffs compared with workflows that require separate scheduling and lead assignment steps.
Integrations with revenue stack
Drift commonly integrates with CRM and marketing automation systems to sync leads, contacts, and conversation context. This helps sales teams see chat activity alongside pipeline records and enables follow-up sequences based on conversation outcomes. The integration approach supports organizations that already run a multi-system revenue stack rather than an all-in-one CRM.
Not a full CRM
Drift focuses on conversational engagement and does not replace core CRM functions such as opportunity management, forecasting, and full pipeline reporting. Organizations still need a system of record for accounts, contacts, and deals. This can add complexity for teams seeking a single platform to manage the entire sales process.
Setup and governance overhead
Effective use typically requires ongoing administration of playbooks, routing logic, bot content, and handoff rules. Maintaining consistent experiences across pages, segments, and teams can become complex as the program scales. Larger deployments often need clear governance to avoid conflicting rules and inconsistent qualification.
Cost and packaging complexity
Capabilities are often packaged across multiple editions and add-ons, which can make total cost harder to predict as requirements expand. Teams may need to license additional seats or features for advanced routing, automation, or analytics. This can be a constraint for smaller organizations compared with simpler chat or scheduling tools.
Seller details
Drift.com, Inc.
Boston, MA, USA
2015
Private
https://www.drift.com/
https://x.com/drift
https://www.linkedin.com/company/drift/
