Easy Digital Downloads
E-commerce tools
E-commerce software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$99 per year
Free Trial unavailable
Free version
Small
Medium
Large
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What is Easy Digital Downloads
Easy Digital Downloads (EDD) is a WordPress plugin for selling digital products such as downloads, software licenses, and memberships from a self-hosted WordPress site. It provides product management, checkout, payment gateway integrations, customer management, and reporting within the WordPress admin. EDD is typically used by small to mid-sized businesses and creators that want to run a digital storefront on WordPress and extend functionality through add-ons and integrations.
WordPress-native digital commerce
EDD runs inside WordPress, so teams can manage products, pages, and commerce workflows in a single CMS environment. This fits organizations that already standardize on WordPress and want to avoid operating a separate hosted storefront. It supports common digital-goods needs such as file delivery and purchase records directly in the site backend.
Extensible add-on ecosystem
EDD supports a modular approach where additional capabilities are added via extensions (for example, licensing, recurring payments, and integrations). This allows businesses to start with a core digital checkout and expand as requirements grow. The approach can be more flexible than tools that bundle many features into a fixed package.
Control over hosting and data
Because EDD is deployed on the customer’s WordPress hosting, the merchant controls site configuration, data storage, and many aspects of the checkout experience. This can help when specific compliance, customization, or infrastructure requirements exist. It also enables deeper theme-level customization than many embedded widgets or third-party checkout overlays.
Requires WordPress operations
EDD depends on a maintained WordPress installation, including hosting, updates, backups, and security hardening. Organizations without WordPress administration experience may need external support to operate it reliably. This is a higher operational burden than fully hosted commerce tools.
Costs increase with extensions
Many advanced capabilities are delivered through paid extensions and higher-tier plans, which can raise total cost as needs expand. Feature planning often requires mapping requirements to specific add-ons and their renewal terms. This can be less predictable than platforms that include more functionality in a single subscription.
Digital-first, not full retail
EDD is primarily designed for digital products; physical product workflows (shipping, inventory, complex tax/shipping rules) are not its main focus. Businesses with mixed catalogs may need additional plugins or a different commerce stack to cover end-to-end retail requirements. Some integrations and payment options may also require configuration work compared with turnkey hosted solutions.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Personal | $99 per year (billed annually) — introductory (normally $199/year) | Use on 1 site; Unlimited products & transactions; Smart Checkout; Sell Subscriptions (incl. free trials for customers); Standard support; Plugin updates. |
| Extended | $199 per year (billed annually) — introductory (normally $399/year) | Everything in Personal; Use on 1 site; Marketing automation, Multi-currency, Reviews, Zapier, Automated discounts; Additional payment methods (Authorize.net, 2Checkout), Standard support. |
| Professional | $299 per year (billed annually) — introductory (normally $599/year) | Everything in Extended; Use on 2 sites; Full Data Ownership; Premium support; Marketplace features (vendors, commissions); Software Licensing & licensing API; Ship physical items; Advanced reporting. |
| All Access Pass | $499 per year (billed annually) — introductory (normally $999/year) | Everything in Professional; Use on 3 sites; Unlimited products/transactions; No transaction/monthly/listing fees; Premium support; Full feature set and all current + future extensions. |
Notes: Prices and "introductory" sale amounts shown on the vendor pricing page. All plans are billed annually; site states "special introductory pricing, all renewals are at full price." Easy Digital Downloads also offers a 14‑day money‑back guarantee (no trial versions of premium extensions).
Seller details
Awesome Motive, Inc.
West Palm Beach, Florida, United States
2009
Private
https://www.monsterinsights.com/
https://x.com/monsterinsights
https://www.linkedin.com/company/awesomemotive/
