Epom Ad Server
Cross-channel advertising software
Display advertising software
Mobile advertising software
Publisher ad server software
Video advertising software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$250 per month
Free Trial
Free version unavailable
Small
Medium
Large
- Public sector and nonprofit organizations
- Media and communications
- Arts, entertainment, and recreation
What is Epom Ad Server
Epom Ad Server is a publisher-focused ad serving platform used to manage, deliver, and measure digital advertising across web and mobile inventory. It supports direct-sold and programmatic demand workflows, including trafficking, targeting, pacing, and reporting for display and video ads. Typical users include publishers, ad networks, and media owners that need control over inventory, yield rules, and integrations with demand sources.
Publisher-centric inventory control
The product centers on publisher ad serving functions such as placement management, targeting, frequency capping, pacing, and prioritization. This aligns well with teams that need to manage direct campaigns alongside programmatic demand without relying on a broader customer engagement suite. It is positioned for operational ad ops workflows rather than CRM-driven orchestration.
Multi-format ad delivery
Epom Ad Server supports common digital ad formats including display and video, with delivery across web and mobile environments. This helps publishers standardize trafficking and reporting across multiple inventory types. It reduces the need to run separate tools for different ad formats when the primary requirement is ad serving.
Integrations for demand connectivity
The platform is designed to connect to external demand and measurement components typically used in ad tech stacks (for example, programmatic demand sources and tracking). This supports a modular approach where publishers can keep their existing partners while using Epom for serving and decisioning. It fits organizations that prefer vendor-neutral stack assembly over an all-in-one marketing platform.
Not a full CDP stack
Epom Ad Server focuses on ad serving and does not function as a full customer data platform or enterprise customer engagement suite. Organizations seeking unified identity resolution, advanced segmentation across owned channels, and journey orchestration typically need additional systems. This can increase integration and governance work for data-heavy use cases.
Reporting depth varies by setup
Analytics and attribution capabilities depend on how the product is implemented and which third-party measurement or tracking tools are connected. Teams that require advanced multi-touch attribution, cohorting, or cross-channel incrementality measurement may find native reporting insufficient. They may need to export data to BI tools or integrate specialized measurement platforms.
Ad ops configuration overhead
Publisher ad servers generally require ongoing trafficking, QA, and rule management to maintain performance and compliance. Epom Ad Server is no exception, especially when managing multiple demand sources, video setups, and complex targeting. Smaller teams may face a learning curve and operational overhead compared with simpler, single-channel advertising tools.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Light | $250 per month (monthly); Annual: $2,544 billed annually (equiv. $212/mo — pricing page lists $212/mo) | 8.5M/mo display + mobile web impressions; 250K/mo video + HTML5 impressions; 2,500 GB traffic. Overage fees: display $0.10 CPM; video $1 CPM; traffic $0.02/GB. Dedicated support. 14-day free trial (limit 30M monthly impressions). |
| Growth | $1,000 per month (monthly); Annual: $10,200 billed annually (equiv. $850/mo) | 40M/mo display + mobile web impressions; 2M/mo video + HTML5 impressions; 10,000 GB traffic. Overage fees: display $0.08 CPM; video $0.8 CPM; traffic $0.018/GB. Dedicated support. 14-day free trial. |
| Pro | $2,500 per month (monthly); Annual: $25,800 billed annually (equiv. $2,150/mo — pricing page lists $2,125/mo) | 150M/mo display + mobile web impressions; 7M/mo video + HTML5 impressions; 25,000 GB traffic. Overage fees: display $0.06 CPM; video $0.5 CPM; traffic $0.015/GB. Dedicated support. 14-day free trial. |
| Enterprise | Custom pricing — contact sales | Unlimited display/mobile impressions; Unlimited video/HTML5 impressions; Custom traffic amount; Dedicated support; pricing formed after consultation. |
Additional paid add-ons (official site):
- White-label solution: +$250 per month
- Premium Support: +$250 per month
- Advanced Analytics: +$500 per month
- SSP Module: $0.001 per 1000 external requests
Notes:
- Annual billing: vendor states a 15% discount for annual prepayment; annual fee figures are listed on the Terms page (see amounts above). There is a minor inconsistency between the Pricing page and the Terms page for the Pro annual equivalent ($2,125/mo vs. $2,150/mo annualized); both figures are present on Epom's official site.
- Free trial: Epom states a standard 14-day free trial with a 30M monthly impressions limit.
- All plan feature sets are reported by Epom to be identical; plans differ by included impression/traffic volumes and overage rates.
