
Epom White Label DSP
Demand side platform (DSP)
Display advertising software
Mobile advertising software
Video advertising software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$250 per month
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What is Epom White Label DSP
Epom White Label DSP is a demand-side platform that agencies and ad tech businesses use to plan, buy, and optimize programmatic advertising across channels such as display, mobile, and video. It supports campaign setup, targeting, bidding/optimization controls, and reporting from a branded (white-label) interface. The product is typically used by teams that want to operate their own DSP offering for clients rather than using a third-party branded buying platform.
Campaign controls and reporting
The product provides core DSP functions such as campaign configuration, targeting options, and performance reporting. These capabilities support day-to-day optimization tasks like adjusting bids, budgets, and targeting based on results. Reporting helps agencies deliver client updates and internal performance reviews without exporting everything to external tools.
White-label, client-facing UI
The platform is designed to be deployed under the buyer’s brand, which fits agencies and ad tech resellers that need a client-facing console. This can reduce reliance on a third-party branded interface when offering managed services. White-labeling also helps standardize workflows and reporting across multiple client accounts.
Multi-channel programmatic buying
Epom White Label DSP supports buying for common programmatic formats, including display and video, with mobile inventory as part of the mix. This enables teams to run cross-channel campaigns from a single system rather than splitting execution across separate tools. Consolidated execution can simplify pacing, budget allocation, and performance analysis.
Limited public feature transparency
Publicly available documentation and independently verifiable details about inventory access, exchange/SSP integrations, and optimization methods are limited compared with some larger platforms in this space. This can make it harder to validate fit for specific geographies, formats, or premium supply needs during evaluation. Buyers may need deeper vendor-led demos and written confirmations to reduce implementation risk.
Data and identity dependencies
DSP performance often depends on first-party data onboarding, identity/consent handling, and integrations with measurement and verification providers. The extent of built-in identity solutions, clean room support, or turnkey data marketplace access is not always clear from public materials. Teams may need additional vendors or custom integration work to meet privacy, measurement, and audience requirements.
Operational complexity for small teams
Running a white-label DSP typically requires ongoing trafficking, optimization, billing/reconciliation, and client support processes. Organizations without established ad operations may face a learning curve and higher overhead than using a managed buying service. Implementation timelines and ongoing maintenance can be material considerations for smaller agencies.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Light | $250 per month* | Up to 5,000 QPS; 50+ premium SSPs; Own logo, colors & domain; Account setup for clients; Lifetime analytics; Diverse ad formats (display, mobile, video, native, rich media); Bidding autopilot & multipliers; Retargeting; CPC/CPM bidding; Ad fraud protection. Pricing note: 5% of your ad spend or $250 per month, whichever is higher. |
| Pro | $2,000 per month* | 5,000–10,000 QPS; All Light features plus: Custom SSP setup; Bidstream data export; Custom targeting. Pricing note: 5% of your ad spend or $2,000 per month, whichever is higher. May include a one-time setup fee of $500. |
| Enterprise | Custom pricing | Unlimited QPS; All Pro features plus: Priority support; Custom feature development; Dedicated onboarding — contact sales for a custom quote. |
Notes: Epom advertises a 14-day free trial (standard) with a 30M monthly impressions limit on the trial. The pricing page explicitly states the monthly pricing and the “5% of ad spend or fixed monthly fee, whichever is higher” model and mentions a possible one-time $500 setup fee for some plans.