EX.CO
Video hosting platforms
Video platform as a service (VPaaS) software
Ad network software
Digital advertising intelligence software
Native advertising software
Publisher ad server software
Supply side platforms (SSP)
Video advertising software
Video software
Connected TV (CTV) advertising platforms
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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What is EX.CO
EX.CO is a video and interactive content platform used by publishers and brands to create, host, and monetize video and rich media experiences. It supports workflows for building interactive video units, distributing them across owned and partner properties, and managing advertising demand and yield. The product is commonly used by digital publishers and media companies that need both content experiences and ad monetization capabilities, including support for video and CTV-oriented inventory.
Interactive video creation tools
EX.CO provides tools to build interactive video and rich media units (for example, shoppable or choice-based experiences) that go beyond standard video players. This helps publishers and brands increase engagement without relying on separate interactive-content builders. The same platform typically handles creation, hosting, and embedding, reducing the number of systems required for interactive video deployments.
Publisher monetization focus
The platform is designed around publisher monetization use cases, including video ad delivery and yield-oriented workflows. It aligns with teams that need to package content experiences with advertising inventory rather than only hosting videos. This positioning is distinct from products that primarily focus on internal communications or sales enablement video.
Multi-channel video distribution
EX.CO supports distributing video experiences across web and app environments and can be used in contexts that include CTV-oriented inventory. This helps organizations manage a consistent set of video units and monetization rules across multiple endpoints. It is suited to media operators that need both content delivery and ad operations capabilities in one stack.
Less suited for sales teams
The product’s core feature set centers on publisher monetization and ad operations rather than sales outreach, prospecting, or deal analytics. Organizations looking for built-in sales enablement workflows (such as email sequencing, CRM-centric tracking, or rep coaching) may find it less aligned. Those use cases often require additional tools outside EX.CO.
Complexity for small publishers
Because it spans creation, hosting, and advertising monetization, implementation can be more complex than a basic video hosting platform. Smaller teams may need ad-ops expertise to configure demand, measurement, and policy controls effectively. Time-to-value can depend on integration work and operational readiness.
Ad stack integration dependency
Value in monetization scenarios depends on how well EX.CO integrates with a publisher’s existing ad stack (for example, ad servers, header bidding, measurement, and consent tooling). Gaps or constraints in these integrations can limit reporting consistency and yield optimization. Buyers should validate supported standards and integration depth for their specific stack before committing.
Plan & Pricing
No public pricing tiers or fixed subscription prices are published on EX.CO's official website. The site routes pricing inquiries to sales/demo contact forms.
Seller details
EX.CO
New York, NY, USA
2012
Private
https://ex.co/
https://x.com/exco
https://www.linkedin.com/company/ex-co/
