EyeQuant
Heatmap tools
Conversion rate optimization tools
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if EyeQuant and its alternatives fit your requirements.
£249 per month
Free Trial
Free version unavailable
Small
Medium
Large
- Media and communications
- Information technology and software
- Professional services (engineering, legal, consulting, etc.)
What is EyeQuant
EyeQuant is a visual attention analytics tool that generates predictive heatmaps and clarity metrics for web pages, landing pages, and creative assets. It is used by UX, marketing, and conversion optimization teams to evaluate whether key elements are likely to be noticed and understood without running live traffic tests. The product emphasizes algorithmic, pre-launch analysis (e.g., attention heatmaps and perceived clarity) rather than behavior tracking from real user sessions.
Predictive heatmaps without traffic
EyeQuant produces attention heatmaps based on computational models, which can be used before a page is published or before meaningful traffic exists. This supports early-stage design reviews and rapid iteration when traditional click/scroll heatmaps would be data-limited. It is also useful for evaluating static creatives (e.g., hero sections, ads) where session replay is not applicable.
Clarity and perception scoring
In addition to heatmaps, EyeQuant provides metrics intended to quantify how clearly a page communicates its message and where visual confusion may occur. These outputs can help teams prioritize which sections to simplify or restructure. The approach is oriented toward diagnosing visual hierarchy and comprehension issues rather than only measuring interaction events.
Fast, lightweight evaluations
Because the analysis is model-driven, teams can typically assess multiple design variants quickly without implementing tags or waiting for experiment results. This can complement broader conversion rate optimization workflows by narrowing down candidate designs before A/B testing. It can also reduce reliance on engineering resources for initial diagnostic work.
Not a behavioral analytics suite
EyeQuant’s outputs are predictive and do not replace observed user behavior data such as clicks, scroll depth, funnels, or session replays. Teams that need end-to-end digital experience analytics may still require separate instrumentation and analytics tooling. As a result, it is best positioned as a diagnostic input rather than a single system of record for CRO.
Model assumptions may vary
Predictive attention models can be sensitive to context (audience intent, device mix, brand familiarity, and content type). Results may not fully reflect how a specific customer segment behaves in real journeys. Many teams will still validate high-impact changes with live experiments or user research.
Limited experimentation workflow depth
Compared with platforms centered on conversion optimization, EyeQuant is less focused on running and managing A/B tests, personalization, or on-site targeting as a primary function. Organizations seeking integrated test execution, audience segmentation, and statistical reporting may find gaps. This can add process overhead if teams must coordinate across multiple tools.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Entry | £249 per month (monthly) or £2,699 per year (annual, ~10% saving) | All EyeQuant Inspect features; 1 year data storage; Unlimited analyses; Chrome Extension; Figma plugin; Online support; Unlimited usage. (Public signup / 7-day free trial available). |
| Professional | Contact sales / Book a meeting (no public price) | Everything in Entry, plus: Up to 10 users; 2 years data storage; Quarterly strategy sessions; Success planning; Multi-device testing. |
| Enterprise | Contact sales / Book a meeting (no public price) | Everything in Professional, plus: 10+ users; Unlimited data storage; EyeQuant Experience; Advanced security; Seat on Customer Advisory Board. |
