EZ Texting
SMS marketing software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$20 per month
Free Trial
Free version unavailable
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- Construction
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- Agriculture, fishing, and forestry
What is EZ Texting
EZ Texting is an SMS marketing platform used to create, send, and manage text message campaigns and two-way messaging with customers. It is typically used by small and mid-sized organizations for promotions, appointment reminders, event communications, and customer updates. The product focuses on list management, compliance-oriented opt-in/opt-out handling, and campaign tools such as keywords, short/long codes, and scheduled sends. It also provides integrations and APIs to connect texting with CRM and marketing workflows.
Purpose-built SMS campaign tools
EZ Texting provides core SMS marketing capabilities such as bulk messaging, scheduled sends, keywords, and automated responses. These features support common use cases like promotions, reminders, and event updates without requiring a full marketing automation suite. The platform also supports two-way messaging so teams can handle replies and conversations. For organizations primarily focused on texting, the feature set is aligned to SMS-first workflows.
Compliance and opt-out handling
The product includes mechanisms to manage subscriber consent and standard opt-out keywords (e.g., STOP) as part of SMS program operations. It supports list management features that help teams segment contacts and control who receives messages. This reduces operational risk compared with ad hoc texting from personal devices. Compliance requirements still depend on how the customer collects consent and configures campaigns, but the platform provides the necessary controls.
Integrations and API availability
EZ Texting offers integrations with common business applications and provides API options for custom connectivity. This helps teams connect SMS activity to existing customer data and workflows rather than operating as a standalone channel. Integration support is important in this category because many buyers want texting to complement email, CRM, and sales tools. The availability of multiple connection options can reduce manual import/export work.
Limited cross-channel automation depth
Compared with broader marketing platforms, EZ Texting is more focused on SMS rather than end-to-end, multi-channel journey orchestration. Organizations that need advanced email marketing, complex lead scoring, or deeply integrated pipeline automation may require additional systems. This can increase tool sprawl when SMS is only one part of a larger lifecycle program. Buyers should validate whether their automation needs extend beyond SMS-centric workflows.
Costs scale with messaging volume
SMS pricing in this category typically increases with contact counts and message volume, and costs can rise quickly for high-frequency campaigns. Additional fees may apply depending on phone number types, carrier requirements, or add-on features. This can make budgeting harder for seasonal or rapidly growing programs. Teams should model expected send volume and conversation traffic before committing to a plan.
Integration depth varies by system
While integrations exist, the depth of data sync and workflow triggers can vary by connected application. Some use cases may require middleware or custom API work to achieve real-time synchronization, attribution, or advanced segmentation. This is especially relevant when teams want SMS activity to update CRM objects and reporting automatically. Prospective customers should confirm the exact fields, events, and sync frequency supported for their stack.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Launch | $25 per month (monthly) / $20 per month (billed annually) | Local textable (10DLC) number; includes 500 monthly credits (6,000 yearly); overage credits $0.04/credit; 1 user seat; subject to $5/month Telecom Fee; setup within 1 business day. |
| Boost | $75 per month (monthly) / $60 per month (billed annually) | Local high-volume number; includes 500 monthly credits (6,000 yearly); overage credits $0.035/credit; 1 user seat; Telecom Fee waived; setup within 1 business day. |
| Scale | $125 per month (monthly) / $100 per month (billed annually) | Local high-volume, high-speed number; includes 500 monthly credits (6,000 yearly); overage credits $0.03/credit; 1 user seat; Onboarding specialist included; Telecom Fee waived; setup within 1 business day. |
| Enterprise | Starting at $3,000 per month | Dedicated short code; includes 200,000 monthly credits; overage credits $0.01/credit; dedicated success manager; white-glove onboarding; priority support; setup 4–12 weeks. |
Seller details
EZ Texting, Inc.
Los Angeles, CA, USA
2004
Private
https://www.eztexting.com/
https://x.com/eztexting
https://www.linkedin.com/company/ez-texting/
