Formilla Live Chat
Live chat software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$13.99 per month
Free TrialFree version
Small
Medium
Large
- Real estate and property management
- Retail and wholesale
- Accommodation and food services
What is Formilla Live Chat
Formilla Live Chat is a website live chat and messaging tool used to communicate with visitors in real time and manage support and sales inquiries. It is typically used by small to mid-sized businesses that want a chat widget, basic automation, and a shared inbox for agents. The product includes options such as offline messaging, chat routing, and integrations to connect chat conversations with other business systems. It is commonly deployed via a website embed and managed through a web dashboard.
Website chat widget deployment
Formilla provides a chat widget that can be embedded on websites to capture and respond to visitor questions. This supports common use cases such as pre-sales questions, customer support triage, and lead capture. The deployment model fits teams that want to add chat without a large implementation project.
Shared inbox for teams
The product supports multi-agent handling of conversations so teams can collaborate on incoming chats. This helps with coverage during business hours and reduces reliance on a single operator. It aligns with typical live chat workflows such as assigning, transferring, and following up on conversations.
Integrations for workflow continuity
Formilla offers integrations intended to connect chat activity with other tools used for support or customer management. This can reduce manual copying of conversation details into downstream systems. For organizations that already use a CRM or email marketing platform, integrations can help keep contact context consistent across tools.
Limited CRM depth
As a live chat product, Formilla focuses on conversations rather than full-funnel CRM capabilities. Teams that need advanced pipeline management, lead scoring, or complex lifecycle automation may require a separate CRM platform. This can introduce additional integration and data-governance work.
Automation scope may vary
Chat automation features in live chat tools often cover common scenarios like greetings, routing, and basic triggers, but may not match the breadth of dedicated marketing automation suites. If a team needs multi-step, cross-channel journeys and granular segmentation, they may find the automation insufficient. Requirements should be validated against specific workflow needs before standardizing.
Reporting depth can be basic
Live chat reporting commonly emphasizes operational metrics (volume, response time, agent activity) rather than advanced analytics. Organizations that require custom dashboards, attribution reporting, or deep conversation analytics may need external BI tooling. This can add overhead for teams with strict reporting requirements.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Standard (Free) | Free | 1 chat agent included; Unlimited Live Chats; Desktop & Mobile Apps; Custom Branding & Language; Canned Messages (limited to 5 for Free); Banned Visitors (limited to 5 for Free); Popup Builder. (Listed on Formilla pricing page.) |
| Premium | $13.99 per month (based on yearly term paid in full) | 1 chat agent; Unlimited Live Chats; ChatGPT Bots (add-on available) and Custom Bots (add-on available); 3rd-party integrations; Proactive Chat; Unlimited Chat History; Desktop & Mobile Apps; Popup Builder. Price shown on Formilla pricing page as annual-rate equivalency. |
| Professional | $39.99 per month (based on yearly term paid in full) | 2 chat agents; Unlimited Live Chats; Real-time Visitor Monitoring; File Sharing; Install on Multiple Websites; Remove Formilla Branding; Desktop & Mobile Apps; includes Premium features. |
| Growth | $59.99 per month (based on yearly term paid in full) | 2 chat agents; Unlimited Live Chats; Real-time Visitor Monitoring; Unlimited Email Messages (includes up to 10,000 contacts by default); Remove Formilla Branding; Desktop & Mobile Apps; includes Professional features. |
Managed Live Chat (separate managed service)
| Plan | Price | Key features & notes |
|---|---|---|
| FORMILLA 10 | $69.00 per month | Managed live-chat service — up to 10 chats (15-day free trial available). |
| FORMILLA 50 | $299.00 per month | Managed live-chat service — up to 50 chats. |
| FORMILLA 100 | $499.00 per month | Managed live-chat service — up to 100 chats. |
| FORMILLA DEDICATED | $1,199.00 per month | Managed full-time agent. |
Add-ons (official site)
- Custom Bots: +$19.99 / mo (includes up to 200 bot-handled chats per month).
- ChatGPT Bots: +$24.99 / mo (includes up to 100 bot-handled chats per month).
Notes: Prices and feature descriptions taken directly from Formilla official pricing pages (pricing.aspx and managed-live-chat.aspx). The main self-service plan prices shown on the pricing page are labeled "Based on yearly term paid in full." The site shows a Monthly/Yearly toggle but the page HTML displays the yearly-based per-month equivalents; monthly (month-to-month) retail figures are not explicitly shown in the static page HTML.
Seller details
Formilla.com
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Private
https://www.formilla.com/
https://x.com/formilla
https://www.linkedin.com/company/formilla/
