Foursquare Attribution
Attribution software
Location-based marketing software
Location platform software
Account-based marketing software
Account-based execution software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if Foursquare Attribution and its alternatives fit your requirements.
Contact the product provider
Free Trial unavailableFree version unavailable
Small
Medium
Large
- Accommodation and food services
- Transportation and logistics
- Arts, entertainment, and recreation
What is Foursquare Attribution
Foursquare Attribution is a location-based measurement product that helps advertisers and agencies attribute marketing exposure to real-world outcomes such as store visits. It uses Foursquare’s location intelligence and aggregated mobility signals to support campaign measurement across channels and partners. Typical users include brand marketers, performance marketing teams, and agencies that need offline conversion measurement and audience insights tied to physical locations.
Offline visit attribution focus
The product is designed to connect ad exposure to in-store visitation outcomes, which is a core requirement for retail, QSR, and other location-driven businesses. It supports measurement use cases where web-only attribution tools are insufficient. This makes it a practical fit for teams that need standardized store-visit lift and related location-based KPIs.
Leverages location intelligence data
Foursquare’s broader location platform provides POI (place) data and mobility-derived signals that can be used for measurement and analysis. This can improve consistency when defining locations, trade areas, and visit events across campaigns. It also supports segmentation and reporting that is grounded in physical-world context rather than only digital identifiers.
Partner-friendly measurement workflows
Attribution products in this category commonly integrate with ad platforms, data partners, and agency workflows, and Foursquare Attribution is positioned for that ecosystem. This can reduce the need to build custom pipelines for offline measurement. It is typically used as a measurement layer alongside existing media buying and analytics stacks.
Not a full ABM suite
Although it can support location-informed targeting and measurement, it is not primarily an account-based marketing system for orchestrating multi-touch B2B journeys. Organizations looking for end-to-end ABM execution (account selection, engagement orchestration, sales activation) will likely need additional tools. Its core value is measurement and location intelligence rather than ABM workflow management.
Methodology transparency varies
Store-visit attribution depends on modeling choices, panel/device coverage, and definitions of a “visit,” which can vary by vendor and implementation. Buyers often need to validate methodology, confidence intervals, and controls for incrementality to ensure results are comparable across campaigns. This can add evaluation time and require stakeholder education.
Best fit for physical locations
The product’s strongest use cases involve businesses with measurable foot traffic and well-defined location inventories. For digital-only products or services without meaningful in-person conversion events, the value is more limited. Teams may still need separate attribution approaches for online conversions and multi-touch digital journeys.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Visits Report | Contact sales | Measure impact on in-store visits; omnichannel measurement; partner performance; core visitation metrics (incremental visits, cost per store visits); custom granular visits reporting. |
| Sales Impact Report | Contact sales | Measure impact on transactions & sales; omnichannel measurement; partner performance; granular transaction and sales metrics (average basket size, sales lift). |
| Visits + Sales Impact | Contact sales | Combined visits and sales measurement; omnichannel measurement; partner performance; provides both visitation and transaction/sales metrics for end-to-end path-to-purchase analysis. |
Notes: Official Foursquare product page lists these report tiers but does not publish public prices; it presents "Get started for free" and "Talk to us / Contact sales" CTAs. Pricing requires contacting Foursquare sales.
Seller details
Foursquare Labs, Inc.
New York, NY, USA
2009
Private
https://foursquare.com/
https://x.com/foursquare
https://www.linkedin.com/company/foursquare/
