Foursquare Audience
Audience intelligence platforms
Location-based marketing software
Visitor behavior intelligence software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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Pay-as-you-go
Free Trial unavailableFree version unavailable
Small
Medium
Large
- Accommodation and food services
- Transportation and logistics
- Retail and wholesale
What is Foursquare Audience
Foursquare Audience is an audience intelligence and activation product that uses location signals to help brands and agencies understand consumer segments and reach them through advertising channels. It supports use cases such as audience profiling, foot-traffic and visitation analysis, and building location-based audiences for media targeting. The product is typically used by marketing, media, and insights teams that need place-based behavioral insights and audience creation based on real-world movement patterns.
Strong location signal foundation
The product is built around place and visitation data, which supports analysis of where audiences go in the physical world. This enables audience definitions based on observed visits to points of interest rather than only declared interests or web behavior. It is well-suited to retail, QSR, CPG, and OOH use cases where physical visitation is a key outcome.
Audience building for activation
Foursquare Audience supports creating segments that can be used for advertising activation, connecting insights to media execution. This helps teams move from analysis (who visits which places) to targeting (reach similar or prior visitors) without rebuilding segments in separate tools. It aligns with workflows used by agencies and in-house media teams managing location-informed campaigns.
Visitor behavior and trade area insights
The product supports visitation-based analytics such as understanding visitor profiles, cross-visitation patterns, and location affinities. These capabilities help with store network planning, campaign measurement inputs, and competitive context around venue visitation. It provides a practical bridge between consumer insights and location strategy.
Dependent on data coverage
Location-based insights depend on the breadth and quality of underlying mobile location signals and POI mapping. Coverage can vary by geography, venue type, and time period, which can affect segment reliability for certain markets. Buyers typically need to validate representativeness for their specific regions and audiences.
Privacy and governance constraints
Using location signals for audience creation and measurement requires careful compliance with privacy laws and platform policies. Data retention, consent, and permissible use can constrain certain targeting or analytics scenarios. Organizations often need additional legal, governance, and vendor due diligence before broad deployment.
Less focused on non-location signals
Compared with platforms centered on web analytics, CRM identity, or social listening, the product’s core differentiation is physical-world behavior. Teams seeking deep digital journey analytics, first-party identity resolution, or broad consumer sentiment analysis may need complementary tools. This can increase integration and operational complexity in multi-system stacks.
Plan & Pricing
Pricing model: Pay-as-you-go (CPM-based) Free tier/trial: Free plan: Unavailable (no evidence on official site) | Free trial: Unavailable (no evidence on official site) Example costs:
- Audience – $1.50 CPM (typical)
- Proximity – $0.75 CPM (typical)
Minimums & billing notes:
- Managed service requires a minimum commitment of 2,000,000 impressions per month.
- Self-service: no impression minimum for self-serve deployments.
- Each Audience must reach a minimum of 10,000 devices to activate.
- Typically billed monthly in arrears at CPM rates.
Discounts / enterprise: Custom enterprise pricing and volume/commitment discounts available; contact sales for exact terms.
Official sources used: Foursquare Support article (Requirements) and Foursquare product/pricing pages (Audience/Product pages list Contact Sales).
Seller details
Foursquare Labs, Inc.
New York, NY, USA
2009
Private
https://foursquare.com/
https://x.com/foursquare
https://www.linkedin.com/company/foursquare/
